Where 2 Get It Develops and Manages Client Online Ad Campaigns from Concept to Implementation and Measurement
International Franchise Association Annual Convention
Where 2 Get It, Inc., leading provider of local search for national brands that provides Web, mobile and search based locators for big brands, has become one of the companies to be named to the Google AdWords Authorized Reseller™ program.
Google has designed its AdWords Authorized Reseller program to enable strategic relationships with companies like Where 2 Get It that can deliver the power of Google AdWords to their clients. Where 2 Get It clients include over 550 national and regional brand manufacturers, retailers and franchises.
As an authorized reseller, Where 2 Get It helps these “local” businesses efficiently tap into the relevance and reach of the Google AdWords online advertising platform by providing full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.
Google AdWords is an online advertising platform designed to help businesses of all sizes use the web to find new customers by delivering relevant ads when users search for specific products and services. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Keyword-targeted ads appear on Google and the Google content network.
“We are delighted to become a Google AdWords Authorized Reseller,” said Manish Patel, CEO of Where 2 Get It. “This program ties directly into our new business model of providing performance marketing services that allow our clients to pay for performance. Google AdWords geo-targeting helps us to provide local search for national brands so they can get found locally.”
Where 2 Get It will educate their clients on many aspects of Google AdWords advertising and provide information on how to get started with their online advertising campaigns, as well as provide account setup and activation services to help clients begin advertising with AdWords. Campaign management capabilities allow Where 2 Get It to monitor and optimize a client’s advertising performance through the careful selection of keywords, active management of maximum bids and other metrics, and the creation of locally targeted campaigns. The program also includes customer support, detailed reporting from Google on client account performance and simplified billing and payment of AdWords expenditures.
Where 2 Get It will be exhibiting at the IFA’s Annual Convention February 14-17, 2009 at the Manchester Grand Hyatt in San Diego, CA in booth #219.
About Where 2 Get It, Inc.
Since 1997, Where 2 Get It has provided local search for national brands to help consumers find where to buy their products and services, online and locally. Locators include Web, mobile and search solutions including maps & driving directions, product to product (P2P) links, mobile marketing, search engine marketing (SEM), search engine optimization (SEO) and local directory syndication. Where 2 Get It has more than 550 clients worldwide including Applebee’s, Black & Decker (HHI), Checkers, Columbia Sportswear Company, Churches, Lane Furniture, Merle Norman, Michaels, Monster Cable, Office Depot, Inc., Outback Steakhouse, Patagonia, Popeyes, Rockport, Safeway, Salomon, Seiko, Sony and ViewSonic. The company was recently named a Top 500 U.S. Minority Owned Business by DiversityBusiness.com. For more information, visit www.where2getit.com.
“Google and AdWords are trademarks of Google Inc.”
Contacts
Where 2 Get It, Inc.
Vickie McGee, VP of Marketing & Business Development
714-660-4857
vmcgee {at} where2getit(.)com