End2End to run Cometa’s Mobile Games Portal for Indonesian Mobile Operators

Barcelona, 17 February, 2009 – Cometa Mobile, the Indonesian mobile content provider and aggregator, has outsourced the running of a dedicated Cometa games portal for Indonesian mobile operators, to End2End.

End2End will be handling all games sourcing, hosting, settlements and operations for Cometa, and in addition End2end will be managing the content retail management and retail promotions of all games to the Indonesian mobile operators’ customer base.

The Cometa games portal, which will be dedicated to both pre- and post-paid customers, will incorporate End2End’s wrapper technology Smart Pricing, which moves the point of payment into a game and thus allows for more flexible payment offerings. Smart Pricing thus makes way to create bundles, discounts and campaigns using various payments such as rental, subscription, try-before-you-buy, pay-per-play as well as full game buy.

“With fully outsourcing the Cometa games portal to End2End we have ensured that our mobile operator customers and Cometa have a dedicated and experienced team serving our customers”, said Satria Dharmapala, General Manager of Cometa Mobile.

“End2End’s innovative Smart Pricing technology and active and innovative retail activities, in collaboration with Cometa, will ensure that operator customers can afford to play any mobile game, at any time”, said Cindy Zaini, Managing Director of Cometa Mobile.

Bernadette Lyons, End2End VAS Managing Director said, “Pre-paid customers, who often have less money to spend, are effectively excluded from buying mobile games. With our Smart Pricing technology and active retail marketing approach we can ensure that both pre- and post-paid customers can now afford any game they like for a price-point that fits their wallet.

About Cometa Mobile
Cometa Mobile is a mobile content aggregator & a mobile games developer in Jakarta, Indonesia. Cometa has 5 years experience in distributing & selling mobile games in Indonesia. Cometa received 2 awards from Indosat, the Indonesian mobile operator, as “Best Content Provider Gaming” in 2006 and 2007.

About End2End
End2End is a leading mobile content retail specialist, operating portals for mobile operators, portals and content providers globally. Our retail expert teams run the entire service from sourcing and settlements, management and hosting of content, to marketing and retailing, delivering an unparalleled user experience with content from over 100 leading providers, all from our industry leading Content Retailing Solution.

End2End also delivers billing services and advanced managed hosting services to mobile service providers around the world.

Last year End2End was announced the winner of the “Best Managed Service Platform” in the ME Awards.

Customers include Vodafone, T-Mobile, Optimus, Orange and Nokia.

End2End is part of the MACH Group (www.mach.com), the world’s leading provider of mobile based clearing and settlement solutions. For more information about End2End, please visit our website at www.end2endmobile.com.

For further information, please contact:

Name: Satria Dharmapala
Title: General Manager
Cometa Mobile
Mobile: +62 85710956282
Email: satria {at} cometa-mobile(.)com

Marleen van Lookeren Campagne
Head of Marketing
End2End
Mobile: +44 7968 055 470
E-mail: marleen.van.lookeren {at} end2endmobile(.)com