ATLANTYCA ENTERTAINMENT & MOONSCOOP ANNOUNCE GIOCHI PREZIOSI AS EUROPEAN MASTER TOY LICENSEE FOR HIGHLY ANTICIPATED GERONIMO STILTON TV SERIES

Deal Marks First Agreement for The New Animated Series Based on Popular Kids’ Book Series

PARIS, February 17, 2009 – Milan-based Atlantyca Entertainment and the MoonScoop Group have signed leading international toy company Giochi Preziosi as the first major European toy licensee for the new animated TV series “Geronimo Stilton.” The deal provides Giochi Preziosi with the rights to create toys based on the series, which is scheduled to premiere in Italy in Fall 2009 and roll out across Europe beginning 2010. The announcement was made jointly today by Cynthia Money, President, Worldwide Consumer Products and Marketing at MoonScoop, the worldwide (except Italy) consumer products licensor, and Claudia Mazzucco, CEO of Atlantyca Entertainment, the worldwide rights holder on the Geronimo Stilton brand and its characters.

Based on the award-winning Geronimo Stilton international kids’ chapter book series, the new TV series (26 x 22 min), now in the final phase of production, centers on the life and adventures of the famous Geronimo Stilton – head of a veritable media empire, erudite mouse, and klutz extraordinaire, and Benjamin Stilton, his fearless young nephew. Geronimo is an intellectual mild-mannered mouse who would rather spend his days reading or playing chess with his favorite nephew Benjamin. But then, adventure always comes knocking on their door, launching them paws-first into capers in New Mouse City or in exotic locales around the world. They are often joined in these adventures by Trap, Geronimo’s cousin – the ultimate pack rat and consummate prankster, and Thea, Geronimo’s sister who is a daring special correspondent.

“We know that Geronimo Stilton is one of the most sought-after new brands in the kids’ business and we’re honored to be named the European toy licensee,” said Graziano Delmaestro, Licensing Director for Giochi Preziosi. “We’re looking forward to creating some unique and fun products that represent the joy kids and parents feel when they read the Geronimo Stilton books at home.”

“Giochi Preziosi continues to be one of the leading innovators in the toy business and they are the ideal company to bring Geronimo Stilton toys to kids throughout Europe,” said Maria Giovanna Gurrieri, Licensing Director at Atlantyca Entertainment.

“They have a great reputation for developing safe, fun and engaging toys for kids of all ages and we felt Giochi Preziosi’s ideas for the Geronimo Stilton line fit perfectly with the vision for the future of Geronimo and his friends,” said Cynthia Money, President Worldwide Consumer Products and Marketing at MoonScoop.

Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com