London Symphony Orchestra and Ooyala Launch Videos Featuring Composer John Williams and James Horner

Leveraging advanced online video technology from Ooyala, the London Symphony Orchestra is launching a series of online video trailers and interview excerpts from acclaimed composer John Williams. The video content will help promote a much anticipated film and music event, “The LSO, A Life in Film, ” which will take place in London on April 4th, 2009. Other famous composers such as James Horner, who wrote the music for the film Braveheart, will help supplement this special edition, online video series.

Shown on the Web via the Ooyala Video Player, Williams talks about his decades-long work with the Orchestra. Star Wars, Superman, and Raiders of the Lost Ark are among the film scores in his repertoire. Since soft-launching the videos on http://lso.co.uk, Williams’s debut trailer quickly became the most watched video on the site, according to online video performance metrics gathered using Backlot Analytics, an advanced component of the online video platform provided by video technology company, Ooyala.

Videos shown on the site are produced and shot by London based RedTedFilms. The Orchestra’s large video archive is managed by LSO staffers using Backlot, Ooyala’s video platform. The LSO leverages Ooyala’s scalable, affordable video solution to transcode, publish, analyze, and monetize its world famous musical performances and recordings.

About The London Symphony Orchestra

The London Symphony Orchestra is widely regarded as one of the world’s leading orchestras. Its many activities include an energetic and ground-breaking education and community program, a record company (LSO Live), and exciting work in the field of information technology.

About Ooyala

Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Ooyala’s partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/install. For more information please visit http://www.ooyala.com.

©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands and product names and trademarks are the registered property of their respective companies.

Contacts

Ooyala Inc.
Alexa Lee, 650-316-3435 (Press)
Field Marketing Manager
alexa {at} ooyala(.)com
or
The London Symphony Orchestra
Jo Johnson
jo.johnson {at} lso.co(.)uk
or
Dvora Lewis Public Relations, 44 (0)207 435 9257
dlpr {at} dvoralewis(.)com