Advertising, Branding and Interactive Agency The UXB® Unveils New Swatfame Corporate Website

The UXB, an award-winning advertising, branding, and interactive agency, and apparel manufacturer Swatfame, Inc., today announced the launch of Swatfame’s new corporate website at www.Swatfame.com. Designed to showcase the company’s new corporate brand identity and top apparel brands, the site utilizes strong black and white and color imagery combined with crisp, clean graphics to embody the character and soul of the new Swatfame brand.

“Swatfame is one of the most well-known, privately held apparel manufacturers in the U.S. and their new website truly embodies the company’s entrepreneurial spirit and cutting-edge brands,” said NancyJane Goldston, founder and CEO of The UXB. “We sought to reflect the true corporate persona of the company and their fashion forward brands. Utilizing extensive on location photography and the corporate brand vocabulary, the site is the embodiment of the company’s dedication to all areas of design and manufacturing for some of the most well-known brands in the apparel industry. For more information about The UXB, visit www.TheUXB.com.

Working closely with Swatfame, The UXB created a new, modernized award-winning, visual vocabulary and brand identity to embody the corporate brand and website.

“The re-launch of the Swatfame corporate website is a significant component of our corporate initiative to build greater awareness of the Swatfame brand as well as feature all of our well-known consumer sportswear and denim brands,” said Mitchell Quaranta, co-CEO and president of Swatfame.

About Swatfame® and SeeThruSoul®:

With corporate offices in Los Angeles and New York and more than thirty years of experience in the apparel business, Swatfame, Inc. is a privately held California-based company. Founded in 1977, Swatfame consistently designs and manufactures some of the hottest brands in the apparel industry. In just eight years Swatfame has generated more than $1 billion dollars in revenue by always delivering “Truth in Fashion™” to top retailers from Bloomingdale’s, Nordstrom, Von Maur, Macy’s, Dillards, Belk, JC Penney, Kohl’s, Buckle, Charlotte Russe, Arden B. and Windsors. Swatfame’s family of brands is known for its creative, leading-edge fashion apparel and denim lines.

As an acknowledged industry leader in denim, SeeThruSoul® is one of the most well-known consumer denim brands in the Swatfame family. Swatfame also manufactures and sells contemporary and women’s contemporary denim brands such as STS Blue and KUT™ as well as the moderate denim lines Common Gene™, KARE™, Underground Sour and Indigo Royalty®. Swatfame was also recently named one of the top businesses in the U.S. by DiversityBusiness.com in recognition of the economic power of privately held businesses. For more information, visit www.swatfame.com.

About The UXB

Founded in 2000 by NancyJane (NJ) Goldston, The UXB is an award winning, world-class advertising, branding and interactive agency. The Agency’s mission is to combine strategic advertising, branding and interactive solutions to deliver effective creative and marketing solutions in today’s complex media environment. The UXB specializes in building integrated offline to online brand platforms, marketing programs and interactive work for emerging companies as well as programs for major corporations. The agency specializes in developing seamless marketing solutions that translate from off-line to online platforms effortlessly. The UXB offices are located in Beverly Hills and the heart of San Diego’s Gaslamp district. The Swatfame brand identity and print ads for the SeeThruSoul® won Davey, Creativity and Communicator Awards in 2008. For more information, visit www.theuxb.com.

Contacts

The UXB
Rachel Kay, 619-867-7353
rachel {at} theuxb(.)com