Tata Sky in pact with atom Technologies

Customers can now make payments over phone

Tata Sky Ltd., the JV between the Tata Group and STAR and Atom Technologies, one of the leading players in mobile/IVR payment solutions provider has signed an agreement to offer innovative phone/ mobile payment solutions to over 3 million Tata Sky subscribers across India. Tata Sky is already using ATOM’s phone based Interactive Voice Response (IVR ) technology and will now start with Atom’s new innovative technology that will enable Tata Sky subscribers to make payments, subscribe or renew their subscription by simply pressing few buttons on their mobile phones.

Tata Sky uses two kinds of Atom’s IVR services to facilitate their subscribers. The first is the fully automated IVR model for top-ups, where in the subscribers can directly interact with IVR for topping up their accounts. The second service used is an agent assisted IVR model for buying set-top boxes, where-in the customer can call the Call Center Representatives (CCR), who after exchanging relevant information from the customer bridges them on Atom IVR which starts guides customers to enter card details through the phone’s key pad. This service provides a completely secure and automated environment to end customers and they need worry about getting their card details exposed to any human being.

Mr. Atul Bansal, Chief Financial Officer, Tata Sky said, “Since our launch, Tata Sky has always placed great emphasis on offering subscribers convenience, choice and control through its wide array of programming choices, customer service and interactive features. Our association with atom Technologies for using the innovative Interactive Voice Response (IVR) technology will offer more convenience to our subscribers by providing them with additional option of making payments, adding top-ups and purchasing new Tata Sky connection.”

“We are proud to be associated with Tata Sky for offering payments for their services through our platforms. We feel that customers will definitely get benefited by using our IVR and mobile payment services as these are completely secure and offer far more convenience than other channels such as web. I am sure that this will also help Tata Sky increase their distribution spread and permit easier and faster collections” said Dewang Neralla, Director of atom technologies. “Over a period of time, we have seen an increase in volume of transactions happening over our platform across different cities and verticals” opined Neralla.

About Tata Sky

Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 170 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com.

About Atom Technologies

atom technologies is a digital, retail initiative of the Financial Technologies Group, a group that has pioneered creation of digital marketplaces and technology solutions for the financial markets. atom was formed in 2006 to focus on harnessing the digital transaction ecosystem for payments with a special focus on the ever-increasing mobile ecosystem. As a mobile payments service provider, atom, through innovative use of technology in the mobile transactions ecosystem, has created multiple “patent pending” products & services for mobile payments, mobile banking for the un-banked, IVR based payments & mobile based service distribution framework. Today, its services have seen more than $ 30 million+ of transactions going through its environment with client list spanning the best of the associates in the industry.