Xerox iGen3 Digital Press Enables Modern International Graphics to Diversify Business

Xerox iGen3 Digital Press Enables Modern International Graphics to Diversify Business

Modern International Graphics Inc. is using a Xerox (NYSE: XRX) iGen3â„¢ 110 Digital Production Press to help grow its digital printing business and become a more strategic partner for its clients. With an iGen3 110 digital press and a Xerox NuveraTM 120 Digital Production System, the graphic communications company expects to grow its digital printing from 5 percent to 20 percent of overall print volume within the next two years.

“We recognized that to only be good at ink on paper could be a death sentence,” said Dave Margiotta, president and owner, Modern International Graphics Inc. “Getting the iGen3 digital color press was part of a business decision to continue to diversify our services and become more of an integral part of our clients’ business, rather than just be an output device.”

According to Margiotta, the Xerox iGen3 will help the company give customers a better return on their investment, including higher response rates on direct mail campaigns. He also said the digital color press has simplified his operations because of its paper flexibility and high-quality output, and it makes short print runs more economical than offset.

For one client – a cosmetics firm – Modern International Graphics can now print 100 pieces for each of 40 prototype packaging designs, on rigid, 15-point coated stock. The Xerox iGen3 press enables Modern International Graphics to cost-effectively produce the job in short runs and allow the client to test the prototypes before a major promotional rollout.

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