KODAK NEXPRESS 2100 Plus press and NEXTREME Workflow Software make VDP a reality

KODAK NEXPRESS 2100 Plus press and NEXTREME Workflow Software make VDP a reality

Before purchasing a KODAK NEXPRESS 2100 Plus digital production color press earlier this year, Turnkey Marketing in Minneapolis would offset print four color direct mail pieces and then do basic personalization in black by sending the pieces back through a laser printer. Now the firm can offer a full range of color Variable Data Printing (VDP) solutions to its Fortune 1000 customers.

“The quality of output from the NEXPRESS 2100 Plus press is comparable to — and in some applications even better than — offset. We can personalize everything in the piece, including four color photographs, and do cost efficient runs from 500 pieces up to large jobs,” said Efrain Tapia, Vice President of Operations at Turnkey Marketing.

“Sophisticated marketers are increasingly turning to VDP and looking for one to one marketing opportunities to reach the best customers,” said Michael K. Howard, Vice President, Marketing, Digital Printing Solutions, Kodak. “The speed, reliability and flexibility of NEXPRESS color digital presses are creating new revenue streams for our customers.”

According to Frank Pikala, President of Turnkey Marketing, one of the major advantages VDP offers to his company’s customers is the ability to change text and images, and test various approaches on small runs before launching major direct marketing campaigns.

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