Shaadi.com bets on the atom m-payments platform

Targets U.S & U.K market – NRIs can now subscribe to the matrimony portal over phone

India, 26 February 2009: atom technologies, a leader in m-payments solutions and Shaadi.com, India’s largest matrimony portal from People Group, today announced a tie-up for atom’s m-payments platform. Now eligible NRIs – males and females from U.S and U.K regions can search for their life partners on the matrimony website by subscribing to the service through a phone call and pay in their local currency. Shaadi.com expects a surge in its overseas subscriber base as an increasing number of NRI’s log on to the site in search of their life partner. This facility will provide them with the convenience to subscribe to the service over the phone.

Internet matchmaking has become one of the most sought after services catering to the estimated 30 million NRIs across the globe. It has already become mainstream in India with Shaadi.com alone having made over 8, 00,000 matches over the last decade.

“Shaadi.com has always believed in improving the user experience for its customers, the deployment of the atom platform is another example of our commitment towards our users. This platform provides users with a convenient and risk-free option of making payments through their phone. We are confident that this service will be well received by our members. We will also address user issues and queries on the payment platform, which will bring in a personal touch to the process.” said Gourav Rakshit, Business Head, Shaadi.com.

“We are delighted about our partnership with Shaadi.com and can definitely see a lot of NRIs in US and UK using this platform for making their payments” said Dewang Neralla, Director of atom Technologies, “Reaching out to NRIs in a more personalized manner is a very innovative method adopted by shaadi.com. It will also negate the risks involved in using credit cards online,” opined Neralla.

About atom Technologies

atom technologies is a digital, retail initiative of the Financial Technologies Group, a group that has pioneered creation of digital marketplaces and technology solutions for the financial markets. atom was formed in 2006 to focus on harnessing the digital transaction ecosystem for payments with a special focus on the ever-increasing mobile ecosystem. As a mobile payments service provider, atom, through innovative use of technology in the mobile transactions ecosystem, has created multiple “patent pending” products & services for mobile payments, mobile banking for the un-banked, IVR based payments & mobile based service distribution framework. Today, its services have seen more than $ 30 million+ of transactions going through its environment with client list spanning the best of the associates in the industry. For more information on atom log on to www.atomtech.in

About shaadi.com

Shaadi.com, one of India’s best known Internet brands and the world’s largest matrimonial service was founded by People Group in 1997 with one simple objective – to provide a superior matchmaking experience to Indians all over the world. Since then the company has created a world-renowned service that has touched the lives of millions of people all over the world and is proud to have made almost 8,22,073 matches till date.

Shaadi.com is also now available on your Vodafone Mobile with services that can be accessed through SMS (by sending Shaadi as an SMS to 57007), Voice (by calling 57007) and WAP (on wap.shaadi.com).

Shaadi.com celebrated its 11th Anniversary in 2008, and is proud to have been adjudged the ‘Most User Friendly Website’ by Juxt Consult as well as the ‘Best Designed Matrimonial Website’ by PC World Web Awards in 2007 & 2008. In September 2007 Business Today recognized the company as one of the Top 10 Marketers in the country. The company was also felicitated at the WEB18 ‘Genius of the Web’ Awards, as the best E-Commerce site (Matrimony). Shaadi.com Centres – the offline version of Shaadi.com – too won accolades by being named as the ‘Franchisor of the Year’ for the third consecutive year, in 2007. Shaadi.com is also the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. The In addition it has been ranked “The most visited matrimonial website in India” by Ranking.com.