WebTrends and IBM Partner to Deliver Analytics Data Through WebSphere Portal Software

WebTrends, a leading provider of web analytics and online marketing solutions, today announced an integration partnership with IBM which will incorporate the collection and analysis of visitor behavior data into IBM WebSphere Portal software, creating a closed-loop content performance management solution.

WebTrends’ data collection technologies enable IBM’s portal software to accurately pass relevant portlet output to the selected data collection option, which is called the SmartSource Data Collection Server. This allows customers to make better marketing decisions using social-based technologies. It also makes it possible to start using performance data from WebTrends to drive optimization processes within WebSphere Portal.

“IBM is a valuable long-term partner and we are looking forward to the integration of WebSphere Portal with WebTrends analytics,” said James McDermott, vice president partners, WebTrends. “More and more of our customers have come to expect better analytics performance with the portals they use internally, to gauge performance management and drive marketing and business objectives.”

“IBM has designed its portal software with easy-to-use, social-based technologies that put people in control of IT. WebTrends shares that same vision through its Web analytics products,” said Larry Bowden, vice president, IBM portals and mashups. “This partnership is a big leap forward in incorporating analytics data with a single view.”

Ultimately, the initiative will enable a customer to simply select the WebTrends analytics package they are familiar with and WebSphere Portal will start passing data for the selected system. This will address cumbersome tag management and deployment issues bringing analytics data into the environment needed to drive marketing action.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences. For more information, visit: http://www.webtrends.com/.

For more information about IBM WebSphere Portal, visit: www.ibm.com/websphere/portal.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contacts

Media:
Voce Communications
Colin Crook, 650-269-5235
ccrook {at} vocecomm(.)com
or
Corporate:
WebTrends Inc.
Jascha Kaykas-Wolff, 503-553-2216
jascha.kaykaswolff {at} webtrends(.)com