Google TV Case Study Features Infuse Creative Client Realty Executives

Award Winning Search and Digital Marketing & Technology Firm and Real Estate Client Realty Executives International Are Featured by Google in a Google TV Television Best Practices Video and Text Case Study.

Infuse Creative, an award winning search and digital marketing & technology firm, and client Realty Executives International have been featured by Google in a Google TV best practices case study showcasing the effectiveness of Infuse Creative’s Google TV strategy for Realty Executives International.

View the Google TV case study here.

“In this hyper competitive marketplace, we are constantly looking at what we can do that differentiates our clients from their competitors,” said Gregory Markel, Founder and President of Infuse Creative. “Creating ever higher visibility at an ever lower cost is the essence of marketing gain efficiency, and Google TV television in the home fits perfectly into our clients best practices portfolio.”

According to Markel, TV Ads was chosen for its unique assembly between television advertising, the measurable and quantifiable results found in Internet marketing, and the massive reduction in cost to reach key television markets due to the efficiency of the Google TV system. “We’re advertising in a way that’s highly accountable, highly measurable and currently radically cost effective compared to traditional media and television equivalents. Paying less than 1/10th current traditional television cost per ad spots and CPM’s for similar show and network placement is remarkable,” said Markel. “It’s a real testament to Google TV technology and the skill of Infuse Creative’s Google TV strategy and tuning.”

Realty Executives International is a forward thinking real estate company that provides business and marketing support for its many real estate franchises in the U.S. and around the world. Infuse Creative’s Google TV campaign strategy has contributed significantly towards Realty Executives increase in brand awareness and campaign record setting January and February 2009 site visits, even in this down economy.

About Infuse Creative:

Gregory Markel and Infuse Creative have provided search marketing services and technology to an extremely diverse variety of clients including; Realty Executives International, Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros, Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Sony, Universal Vivendi, and many more.

Contacts

Infuse Creative
Melissa Klotz, 323-960-7790
Melissa {at} infusecreative(.)com