IBC points the way in Digital Signage

New Digital Signage Zone at IBC2009 provides platform for world’s leading technology and content providers

(London – 4 March 2009) The market for Digital Signage is set to grow rapidly over the next few years. A recent report by MultiMedia Intelligence predicts that the digital signage market will more than double in size by 2012 to consume 2.3 million displays, having grown by 34% from 2007 to 2008 to 1.1 million displays.

The new Digital Signage Zone at IBC2009 will bring together many of the organisations and technologies that are emerging as major forces in this new medium, providing a unique opportunity for application developers, content providers and technology companies to showcase their capabilities at the heart of the broadcast industry’s leading international conference and exhibition.

IBC attracts more than 49,000 visitors and 1,400 exhibitors from 130 countries and has an unrivalled reputation for introducing and establishing new technologies, including High Definition Displays, Mobile TV and IPTV. The fusion of technologies (including IT, Telecoms and Broadcast) at IBC, combined with the calibre and breadth of the audience provides an ideal environment for innovation and market development.

The deployment of digital signage in a variety of commercial environments has created a whole new line of business for companies involved in broadcast technology. Retailers, technology vendors, content providers and brand owners are working together to define new promotional landscapes in retail environments, public arenas, sports stadia, transport concourses and office spaces, using digital signage. The technologies, solutions and content that are driving this revolution in communication will form the focus for the Digital Signage Zone at IBC2009.

Commenting on the new Digital Signage Zone at IBC2009, Michael Crimp, COO, IBC, said: “Digital Signage is fast developing as a new advertising medium and an important new delivery mechanism for broadcast content. The investment IBC is making in establishing the new Digital Signage Zone at IBC2009 reflects the strategic importance of the medium and the key role that the broadcast industry has to play in its development.”

The Digital Signage Zone will be accompanied by the IBC2009 Digital Signage Zone Business Briefings to which attendance is free. These briefings will examine some of the issues and opportunities arising from the growth in digital signage in further detail and are intended to reinforce and complement the established peer reviewed, paid-delegate IBC Conference.

The Digital Signage Zone at IBC2009 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2009 exhibition takes place from 11-15 September 2009 at the RAI, Amsterdam.

About IBC
Established in 1967, IBC has evolved from its roots in terrestrial broadcasting to become the leading event for professionals involved in the creation, management and delivery of entertainment and news content worldwide. The exhibition attracts over 1,400 exhibitors including all the major equipment suppliers. IBC attracts over 49,000 attendees from more than 130 countries that visit each year to see the state-of-the-art in content creation, management and delivery. The world-renowned IBC Conference tackles all the hot creative, management and technical. For full details, demographics and news visit www.ibc.org

About IT Europa and BPL
IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels that serve it. It publishes European channel publications such as 8020 Europa and the IT Europa Newsletter. IT Europa also markets a range of database reports and organises European conferences and events for the IT and Telecoms sectors.

BPL publishes a range of both end-user and channel publications for the IT, Telecoms and Broadcast sectors. It also organises a number of conferences, seminars, industry awards and other events. Its main titles include, Comms Dealer, Retail Technology, IBE (International Broadcast Engineer) IPTV in Focus, C2M (Content to Mobile) which is a joint venture with IT Europa and Digital Signage in Focus. IBE and Digital Signage in Focus are media partners for the Digital Signage Zone. For further information on IT Europa and BPL visit: www.iteuropa.com or www.bpl-business.com.

For further information contact:

Alan Norman
Tel: +44 (0) 1895 454 604
Email: alan.norman {at} iteuropa(.)com
W: www.iteuropa.com