Irish Multiplex Cinemas and RealD Announce Exclusive Digital 3D Partnership

RealD European Expansion Continues with 14 Screen Deal Including All IMC Multiplex Locations

Irish Multiplex Cinemas (IMC), one of Ireland’s leading innovators in the film entertainment business, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced today that IMC will add RealD 3D capabilities to each of its multiplex locations for a total of fourteen RealD 3D-enabled screens. The rollout will begin immediately with completion of all RealD 3D installations expected in April for the release of Monsters vs. Aliens (DreamWorks Animation).

Paul Ward, director of IMC said, “The RealD 3D technology being installed in all IMC Cinemas shows IMC’s commitment to providing not only the best in customer service, but also the best customer enjoyment of the cinema going experience by the early introduction of the newest technological advances available.”

Bob Mayson, managing director of RealD Europe Ltd. said, “Ireland is an important market for us in Europe and we’re extremely pleased to be working with IMC to outfit all of their multiplex locations. Paul Ward and his team understand the potential of RealD 3D and are grasping the opportunity with both hands.”

RealD’s next-generation technology is deployed across the world’s largest 3D platform in more than 34 countries with over 8,000 screens under contract and nearly 2,600 RealD 3D screens today.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

About Irish Multiplex Cinemas

Irish Multiplex Cinemas commenced trading in 1998 with the opening of the Athlone and Ballymena cinemas followed in 1999 with Dunlaoghaire and Dundalk cinemas openings. Mullingar opened in 2002 and new wave of openings start with April 9th opening of new IMC Cinema in Thurles with other openings planned for 2009/2010. The total screens operating under IMC banner with new opening of Thurles is 43. IMC plans to double this by 2012.

Contacts

RealD Europe Ltd
Bob Mayson, +44 (0)1442 345050
rmayson {at} reald(.)com
or
RealD USA
Rick Heineman, 310-385-4020
rheineman {at} reald(.)com
or
BWR
Gina Lang, 310-248-6109
glang {at} bwr-la(.)com
or
IMC Cinemas
Paul Ward, 00 353 1 2366660
paul.ward {at} imccinemagroup(.)com