Samsung selects Streamezzo to power its rich internet portal

Streamezzo’s Mobile Development Platform Chosen for its Advanced End-User Experience and Extended Device Coverage

Paris, France, 16th March, 2009 – Streamezzo announced that Samsung, the global leader in semiconductor, telecommunication, digital media and digital convergence technologies, has selected Streamezzo’s software products and professional services to develop, deploy and run its Rich Internet mobile portal.

Samsung Rich Internet application, natively embedded on multiple Samsung devices, allows subscribers to access to a large variety of free and premium services such as news, ringtones, music, video-on-demand, and games. Special announcements or latest news from Samsung are also directly accessible from this portal. The service offering is continuously extended and provisioned over the air, without requiring any software upgrade on the devices.

Samsung’s primary goal was to leverage the intuitive rich features enabled by Streamezzo’s technology to increase its brand’s notoriety, to encourage the usage of its mobile services as well as to accelerate their deployments on the largest range of devices. Already certified on hundreds of handsets and compatible with all mobile operating system, Streamezzo’s Mobile Open Development Platform was the natural choice to create the Samsung Rich Internet applications with a compelling and intuitive user interface.

“It’s highly rewarding to work with a forward-thinking organization like Samsung who looks beyond the status quo and strive for high valued services for their customers.” said Olivier Avaro, CEO of Streamezzo. “Putting Streamezzo’s experience at the service of Samsung’s vision confirmed our capacity to deliver in short time compelling mobile applications despite the fragmented environment.”

“This technology opens up attractive business models that end users will really get excited about,” says Dr. Anthony Park, Director Business Development at Samsung Telecommunication Europe. “Mobile users want everything perfectly adjusted to the mobile device here and now.” And that is precisely what Rich Internet applications are all about.

The first releases of the Rich Internet Portal were in Russia, Germany and United Kingdom. Several other countries are planned to be rolled-out in the coming months.

About Streamezzo:
Streamezzo is the software publisher of the Mobile Open Development platform that allows to easily create Rich Mobile Applications that operate on all major mobile operating systems: Android™, BlackBerry®, Brew®, iPhone™, Java®, Linux®, Symbian® (including S60 5th Edition) and Windows Mobile®. Streamezzo’s comprehensive software framework, innovative architecture and pre-built software components provide a complete solution for developing “write once, run anywhere” mobile services that deliver the ultimate user experience. To learn more please visit www.streamezzo.com.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung

Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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Contact:

Julien Amouroux

Head of Communication

Julien.amouroux {at} streamezzo(.)com
Phone: +33 153 63 28 49
Cell: +33 628 83 79 51