Mumbai’s longest standing mobile service brand, BPL Mobile, is now Loop Mobile

Loop Mobile already caters to over 2 million subscribers
Loop Mobile customers can now experience new and state-of-art Next Generation Internet Protocol (NGIP) network
Rs 300 crore network expansion and upgradation is completed

Mumbai, 17 March, 2009: BPL Mobile, Mumbai’s oldest and longest standing mobile service brand is now Loop Mobile, the newest telecom brand in the city. The new brand identity for BPL Mobile, which has been serving Mumbai for over 13 years, was unveiled today. It already caters to over 2 million subscribers. The new logo – Loop Mobile has been designed keeping in mind growth and re-enforces BPL Mobile as a fresh new brand.

Loop Mobile comes with a brand new network too. The company announced the completion of its network expansion and has now doubled its capacity by deploying the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology. With this, they also pave the way for seamless execution of numerous innovative VAS as well as micro-segmented and value enhancing tariffs that Loop Mobile aims to roll out for their subscribers.

Elaborating on the rationale behind the rebranding, Sanjeev Chachondia, CEO, Loop Mobile (India) Limited (formerly BPL Mobile Communications Ltd.) said, “The change of the brand name to Loop Mobile is a well thought out conclusion of a journey that had begun some time back. For a telco brand that is Mumbai’s oldest, we understand the pulse & rhythm of the Mumbaikar. Our dedication towards our subscribers and our efforts in continuing to maintain the high performance standards and service delivery has always been acknowledged by various surveys including that done by the regulator. Mumbai’s oldest network is now also its newest one and already commands a healthy 2 million customers and rapidly growing”

Commenting further, Sanjeev said, “Results of all up-gradation work is already showing. Our network capacity has doubled and the minute of usage has gone up by 85%, which is exceptional. With this change, we are all set to add momentum towards rapid growth and expansion; and want to reiterate our commitment towards our customers and ensure they have an enriching experience.”
BPL Mobile has consistently met and exceeded the TRAI Quality of Services standards. BPL Mobile ranked No 1 in overall satisfaction amongst the GSM operators as per the new TRAI report on Quality of Service and Customer Satisfaction Survey of telecom services in Mumbai. BPL Mobile also topped in the Voice&Data – SAARC Mobile User satisfaction Survey (2008) in network services category with 98.2% users of BPL Mobile voting in its favor.

About Loop Mobile (India) Limited (formerly BPL Mobile):

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country. It currently operates in Mumbai with over 2 million happy and satisfied subscribers. With customer focus at its core, BPL Mobile has consistently excelled and led the industry and continues to prove how well they understand customer service. BPL Mobile has consistently met and exceeded TRAI benchmarks according to Report on the Indian Telecom Services Performance Indicators, over the past several years. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).
For more information please visit www.loopmobile.in

For further information, please contact:

Malvika (99 6767 1632)/ Nikhil (9819 202 637), Hanmer MS&L, Mumbai

malvika {at} hanmermsl(.)com, nikhil {at} hanmermsl(.)com