Conax with Additional Level of Content Security for Indian Broadcasters and Content Owners

Content security market leader in India, Conax, is offering Indian broadcasters and content owners an additional level of content security through proven fingerprinting technology. Conax’ technology has already been deployed successfully in several markets such as China, Russia, Latin America and Scandinavia.

Research shows that a large amount of video downloads are unauthorized copies, making the combat against illicit distribution of movies and other premium content a priority for content owners and broadcasters, worldwide.

India also has challenges concerning illegal distribution of content. Sports broadcasts, particularly cricket, are the biggest targets, and illegal broadcasting of such events represents big business.

“Content owners are already highly concerned by the growing problem. The illegal distribution of content directly impacts potential revenues and is difficult to control. Together with the DTV service providers, content owners are working to combat this growing trend to protect premium content revenues”, says Geir Bjorndal, EVP Sales & Marketing, Conax.

“Operators of satellite, cable, DTT and other pay-TV platforms should also be concerned if they wish to maximize their pay-for-content revenues, as they could be losing untold revenues to illegal distribution by not protecting their content,” states Bjrndal.

In response, Conax recommends implementing a proven, secure solution for protecting content from the head-end through to the consumer device. By deploying Conax Conditional Access and Conax Chipset Pairing, the operator controls not only the content the subscriber can view, but also the functionality and security level of the set-top-box(es) used in the operation.

Implementing Conax Fingerprinting provides an additional layer of security. Should illegal distribution of content take place with the output of a set-top-box meant to be used by one subscriber, the source can be identified by the legal operator and further access to content can be blocked.