DIGITAL FOCI “IMAGE MOMENTS” WINS “HOT ONE” AWARD FOR 3rd YEAR IN A ROW

Los Angeles, CA, March 18, 2009 — Digital Foci, Inc. www.digitalfoci.com announced today that it has won The Professional Photographer 2009 “Hot One” Award for the “Image Moments 6” digital photo frame. Winner for the third year in a row (Image Moments won in 2007 and Image Moments 8 won in 2008), Image Moments 6 rose above the crowd of more than 325 entries to earn
the coveted 2009 Professional Photographer Hot One Award for “Best Frame,” in the magazine’s
largest-ever competition.

For the past 10 years, the Hot One Awards have provided Professional Photographer magazine’s
readership with a resource of the newest, most innovative products. The panel of 18 judges —independent, practicing professional photographers selected for their expertise and knowledge —know what to look for in the products they want. Judges made their selections based on overall quality, innovation, design, performance, and value for the price; and Image Moments 6 swept past its competitors to win this award.

Image Moments 6 is one of the Hot One Award photo products that represent photography’s best new products for professional application. Nicknamed “The Executive,” Image Moments 6 with 140 PPI (pixels per inch) is the highest pixel density digital photo frame on the market, displaying photos with superior image clarity and detail on its 5.7-inch VGA (640×480) digital LCD screen. The digital frame features LED backlight, which provides a deeper color pallet reproduction over previous technologies and uses environmentally-friendly materials with a lower power consumption design.

Image Moments 6 is one of the most upscale and feature-rich digital photo frames available, built for those that demand only the highest quality. With its brushed chrome facade and polished chrome highlights, Image Moments 6 matches perfectly with any living room or office décor.

“With so many competitors in the digital frame market, it is a real honor to be chosen ‘Best Frame’ for three years in a row by Professional Photographer magazine. I’m glad that the judges recognized the high-quality design and superior features designed into the Image Moments 6,” said Charles Huang, Director of Business Development, Digital Foci.

Image Moments 6 (model IMT-063), along with its larger sibling, Image Moments 8 (model IMT-083) with its larger 8-inch 800×600 resolution screen, are based on a proprietary operating system with advanced functions not found on other digital photo frames. Highlighted features of the Image Moments line include: folder structure browsing that supports playback of photo/music/video collections organized into unique folders; support for playback from multiple memory sources at the same time (internal memory and any inserted memory card); and the capability to select a subset of photos for a customized slideshow. Image Moments also features a Playlist feature that lets users create, edit, and sequence playlists directly on the device without taking up any extra memory space with a new firmware update to easily add an entire selection of multiple photos to a Playlist. For more information about the Image Moments firmware update, visit: http://www.digitalfoci.com/support.html.

Image Moments 6 (IMT-063) is priced at $99 available immediately from Digital Foci’s online store at www.digitalfoci.com and specialty photography stores. For more information, see www.digitalfoci.com.

About Digital Foci

Digital Foci helps consumers manage and enjoy their digital content collection easily. The company enhances people’s lives by allowing them to seamlessly move digital photos, video, and music from one place to another. With Digital Foci products, consumers are able to enjoy any of their digital content on any device without ever worrying about format compatibility. Digital Foci products include digital picture frames, photo displays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.

Digital Foci (pronounced “foe-sigh”) is the plural form of the word “focus” and symbolizes the many distinct points where light and sound converge and diverge. It is at these digital focus points (or foci) where you view and share your digital pictures, watch your digital video, listen to your digital music, and access your digital files.

About Professional Photographer

For more than 100 years, Professional Photographer, the official magazine of the Professional Photographers of America, has helped readers advance careers in the photographic industry. Each issue contains practical, yet cutting-edge lessons in the artistic, business, and technological aspects of professional photography. No other magazine offers a more influential presentation of the people, trends, products, and photographs changing and defining the portrait, wedding and commercial photography landscape. For more information, visit www.ppmag.com.

Professional Photographers of America (PPA), an international non-profit association for professional
photographers since 1880, exists to assist its more than 22,000 members in achieving their professional, artistic, and fraternal goals; promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science, and a visual recorder of history. For more information, visit www.ppa.com.