Young Fashion Designers showcases their Collection at ‘Yahoo! India New Gen Show’

· FDCI & Yahoo! India handpick five budding designers
· Users can win designer outfits by replying to questions on Yahoo! India Answers

New Delhi, 20 March, 2009: Yahoo! India, the official online partner for Wills Lifestyle India Fashion Week (http://in.news.yahoo.com/wlifw/index.php) and the Fashion Design Council of India (FDCI) showcases the ‘Yahoo! India New Gen Show’. The event is part of the Wills Lifestyle India Fashion Week (WIFW) to be held in Delhi from 18-21st March 2009.

The Yahoo! India New Gen Show provides a platform for five young and talented designers to showcase their collection. The five designers – Jyotee Khaitan, Jenjum & Jesleen, Pallavi Mohan, Ritesh Kumar and Yuvraj Siddarth Nagpal – have been handpicked by FDCI and Yahoo! India.

Designers at the Yahoo! India New Gen Show not only showcases their collection, but also interacted with users through a consumer promotion on Yahoo! India Answers. Each designer will post one question on Yahoo! India Answers. Users with best answers will receive an outfit created by the designers themselves. Questions posted by designers on Yahoo! India Answers will be visible on the new WIFW microsite.

Gopal Krishna, VP and Head of Audience – Emerging Markets, Yahoo! India said, “The Yahoo! India New Gen Show promotes young and upcoming designers who represent the youth of today. We are seeing an increasing demand for lifestyle and fashion based content on Yahoo! Our association with the FDCI and the WLIFW for the fourth consecutive season will continue to bring the best fashion and lifestyle content to Indian consumers.”

Sharing his thoughts on the initiative, Sunil Sethi, President, FDCI, said “WIFW Autumn/Winter 2009 has some exciting new designers emerging as FDCI stands steadfast to its commitment of nurturing talented and emerging talents, by providing them with a platform to showcase their labels at Wills Lifestyle India Fashion Week. We applaud the ‘Yahoo! India New Gen Show’ initiative to support this emerging talent and provide them with a launch pad to develop media profile, orders and investment.”

As part of Yahoo! India New Gen Show, some of the outfits also had purple – a colour that is synonymous with Yahoo! Top models from the fashion world are expected to adorn these purple outfits at the Yahoo! India New Gen Show.

About Yahoo! India:
Yahoo! India (www.yahoo.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

Yahoo! India seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a ‘must-buy’ partner of choice for advertisers, globally. Yahoo! India also offers an array of communications, commerce and content services that serve as a starting point for online needs of Internet users.

10 Years of Fashion Design Council of India (FDCI) – A Decade in the Business of Fashion

Ten years into the business of fashion, FDCI has taken the Indian Fashion industry global and made it a national pride. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion – at home and abroad. FDCI is actively involved in promoting the ‘business of fashion’ and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India’s first couture week in September 2008. For details visit www.fdci.org