Jay Shaffer Joins Infopia as Vice President of Marketing

Company Hires Seasoned eCommerce Marketer with Key Retail and Vendor eCommerce Marketing Experience

Infopia (www.infopia.com), a leading SaaS provider of eCommerce software services, announced today that Jay Shaffer has joined the company as Vice President of Marketing.

Shaffer brings with him nearly 10 years of eCommerce experience as he assumes responsibility for creating awareness and adoption of the company’s eCommerce platform solution throughout the retail community.

“Jay brings with him a unique understanding of our customers’ needs and the passion with which they operate their businesses,” said Coleman Barney, President and CEO of Infopia. “His eCommerce experience is a perfect blend of retail and vendor know-how.”

Shaffer comes to Infopia after a distinguished tenure at PowerReviews.com, one of Infopia’s technology partners, where as Vice President of Worldwide Sales and Marketing he recrafted the company’s marketing message, and built campaigns that delivered more than 250 new clients through direct and partner sales efforts. Previous to that, Shaffer held executive marketing and customer-focused positions at several online retail companies, including Wine.com, DirectlyHome.com and Ofoto (now Kodak Easy Share Gallery).

“As a former merchant of many years, I know only too well the challenges of growing an online business,” said Shaffer. “I’m excited about helping today’s emerging retailers achieve faster online success with Infopia’s platform, saving them months of effort and aggravation!”

Infopia Resources:
Case Studies: www.infopia.com/resources-case-studies.shtml
Archived Webinars: www.infopia.com/resources-webinars-recorded.shtml
White Papers: www.infopia.com/resources-white-papers.shtml
Data Sheets: http://www.infopia.com/resources-data-sheets.shtml

About Infopia

Infopia is a leading provider of eCommerce software and services that help merchants grow their online business. From managing inventory across multiple online channels and creating enterprise level websites, to integrating business applications such as CRM, Infopia’s robust Transact solution has the right tools and technology to increase traffic and online revenues.

Infopia is an award-winning eCommerce solution company headquartered in Salt Lake City, Utah. For more information, contact an Infopia eCommerce Expert at 888.337.6352 or visit www.infopia.com.

Contacts

Infopia, Salt Lake City
Jay Shaffer, 801-990-4681
jshaffer {at} infopia(.)com