EVEREADY STRENGTHENS ITS PRODUCT PORTFOLIO

- LAUNCHES NEW PRODUCTS RANGE IN THE SPACE OF POWER SOURCES AND LIGHTING

Kolkata, February 2009: Eveready has launched a new range of ‘Ultimately Powerful’ batteries called Eveready Ultima to cater to the growing usage of power hungry gadgets by the Urban youth. The company has also launched a series of products in the space of Alternate Lighting solutions, called Eveready Homelite, developed through extensive R&D efforts and based on detailed understanding of the needs of the rural / semi-urban consumer. Also adding to the stable is a range of 2500 & 2700series rechargable batteries that Eveready came out with recently. The products are aimed at providing light to energy deficient households in India as well as for places where there are extensive power cuts.

Eveready Ultima – Eveready Ultima batteries are Alkalline type dry cell batteries and come in AA, AAA and 9–Volt sizes. These batteries are best suited for power-hungry new age gadgets like digital cameras, remote controlled toys, certain MP3 players, high end portable audio-recording systems as well as for a range of medical equipments used in hospitals. A set of 2 Eveready Ultima AA size batteries are capable of lasting for more than 200 clicks on a standard digital camera. Such powerful performance offered at a reasonable MRP of Rs. 30.00 per pair (of AA or AAA batteries) makes it really “The Ultimate Power” offer for millions of consumers who had no choice but to purchase lower performing foreign brands at extra-premium prices.

Eveready Homelight: It is a battery operated LED based lamp for in-house use. It is a very sleek and highly energy efficient product – good for both the value seeking rural households and the trendy urban consumers.

Compared to a kerosene lantern, Eveready HomeLITE offers…

3-4 times the light of a kerosene lantern

Bright, White, Unflickering Light

No risk of fire, no soot or smoke

Push button, easy to use

Convenient dual handle

Long Lasting Durable ABS body

Upto 80-90 hours of light on one set of batteries

It is really beneficial for children to study during power cuts and for the lady to use while cooking or doing other household work. Priced at Rs 350/-, with the same running cost as that of a kerosene lantern, Eveready HomeLITE is a tremendous value proposition for the consumers.

Eveready Recharge: Eveready has also launched a range of 2500 & 2700series rechargable batteries based on Nickel Metal Hydride technology. These are also targeted towards high-end Power hungry devices like digital cameras, MP3 / MP4 players, high end toys, etc. They come along with an ‘Intelligent’ charger which can charge both NiMH and NiCd types AA / AAA rechargeable batteries and has individual LED indicators to indicate charge level.

About Eveready:

Eveready Industries India Limited the world’s third largest producer of Carbon Zinc batteries, selling over 1 billion batteries and amongst the foremost players to make a foray into the ‘Rechargeable Batteries’ segment with its ‘Eveready Recharge’ brand of rechargeable batteries and chargers began its journey in 1905 with the first dry cell batteries being imported from USA and sold in the major cities of the country. These batteries were primarily used in imported torches. The value of the first consignment, nearly a hundred years ago, was less than Rs 500. The company was incorporated in the year 1934 as Ever-Ready Company (India) Ltd. Today, EIIL has a turnover of nearly Rs.1000 crore and has a diverse product portfolio ranging from carbon zinc batteries, flashlights and rechargeables, packet tea mosquito coils liquid vaporisers and Compact Fluorescent Lamps.