Motorola Introduces MOTOFONE
Motorola , Inc. (NYSE: MOT) today announced the MOTOFONE, a new handset poised to redefine the market by making high design and smart technology truly affordable. The MOTOFONE combines Motorola’s award-winning design sensibility with smart features and easy functionality. Motorola’s thinnest phone yet at approximately 9mm thin, MOTOFONE borrows key elements from Motorola’s iconic portfolio and gives them a new twist. Flat keypad, colors, innovative materials and finish processes combine to make a device that’s beautiful and affordable for everyone around the world.
As mobile phone markets continue to expand, the demand for cost-effective, smart but stylish communication keeps increasing. Only two billion of the world’s population has made a phone call, and billions more have only just begun to leverage wireless communication. With the MOTOFONE, Motorola will empower these new users to embrace mobile communication with confidence and style.
The MOTOFONE offers an intuitive, new interface built on icons and voice versus text. By using images, the device makes it simpler and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by our revolutionary ClearVision display, helps eliminate glare from direct sunlight — making it easier to use the phone outdoors, on-the-go.
“Disruption creates opportunity, and the best way to stay ahead is to create disruption yourself,†said Ron Garriques, president, Mobile Devices, Motorola. “That’s the philosophy behind the new MOTOFONE. By changing expectations regarding what a phone can look like, feel like, and deliver, Motorola hopes to change the entire playing field for handset development.â€
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