Pixelexip releases GrayCard App 1.0 – White Balance In Your Pocket

Pixelexip today announced GrayCard 1.0, their white balance tool for photographers. GrayCard puts a portable, adjustable gray card right in your pocket. It simulates various light temperatures and types on the iPhone or iPod Touch screen, and allows you to adjust your white balance to achieve different photographic effects in several easy steps.

Santa Monica, California – Pixelexip is proud to announce GrayCard for iPhone and iPod Touch. GrayCard puts a portable, adjustable gray card right in your pocket. White balance is a critical part of modern image making and taking control over it couldn’t be easier. With your iPhone or iPod Touch at your side, GrayCard means you will never be without that control or creativity. Stick your iPhone or iPod Touch into your scene, and get a reference for white balance simply and easily.

GrayCard allows you to adjust your white balance to achieve different photographic effects in several easy steps:
1. Select how your scene is lit by choosing either Daylight/Flash or Tungsten (indoor lights, lamps and hotlights).
2. Easily warm or cool your photographs by selecting different white balances based on the light source being used. There are even minus green adjustments for correcting for fluorescent lighting.
3. Photograph your iPhone or iPod Touch in your scene displaying the desired white balance on the GrayCard application.
4. On your computer, use the white/gray balance eyedropper on the photo of your iPhone or iPod Touch. You have now taken control of the white balance in your photo.

System Requirements:
Compatible with iPhone and iPod touch
Requires iPhone 2.1 Software Update

Pricing and Availability::
GrayCard costs $0.99 (USD). Available now world wide.

Pixelexip: http://www.pixelexip.com
GrayCard 1.0: http://pixelexip.com/index.php?option=com_content&view=article&id=1&Itemid=2
Download and Purchase: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307432309&mt=8
Screenshot: http://pixelexip.com/images/GrayCard/GrayCardScreenshot_01.jpg
App Icon: http://www.pixelexip.com/images/GrayCard_icon100.png

Located in Santa Monica, CA, Pixelexip is a small software company dedicated to creating useful tools. Pixelexip was founded as an idea bank in 2007 and has recently found purchase in the mobile development world. All Material and Software (C) 2009 Pixelexip / All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Computer in the U.S. and/or other countries.

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Greg De Stefano
Owner
310-651-8964

greg {at} pixelexip(.)com