Peerless Industries Expands Retail Sales Force

Peerless Industries, Inc., the leader in professional-grade audio/visual mounting solutions, announced today the restructuring and expansion of its retail sales organization to sixteen regional sales team members to better meet customer needs. “We examined the market conditions and challenges our customers are facing and responded to help improve their ability to serve their customers. We’re implementing a regionally-based, focused approach to retail business that brings senior field personal and management closer to the customer,” said Mike Campagna, president, Peerless Industries, Inc.

In addition to the executive team at Peerless corporate, customers will have a regionally based, dedicated team working with them on a day-to-day basis. “It’s a face-to-face, across-the-table approach to doing business. Our job is to help our customers get the right product on the shelf for their customers in that region, complete with unique tools including: POP, in-store marketing and advertising,” said Nick Belcore, VP of sales, Peerless Industries, Inc. The new structure delivers four regionally based teams that consist of expert direct sales representatives that are led by a geographically dedicated business development director.

Peerless has also established a Customer Advisory Board consisting of the Peerless executive team and key business development personnel. This Board meets on an ongoing basis to review the feedback from the regions and implements product and strategy to afford their retailers the opportunity to stay ahead of the market. “Peerless is known as a company that is continually identifying what’s working well and where improvements and recommendations for change are called for based on market conditions and customer feedback,” adds Campagna.” “Our job is to provide more sales opportunities for our customers and strengthen them with resources and products that make them competitive,” notes Belcore.

About Peerless Industries

Peerless Industries, Inc is a world class mounting solutions designer and manufacturer that leads the way with quality and innovative mounting solutions. For over 40 years Peerless had set the industry standard for mounting technology, with products spanning the globe, covering six continents. For more information about our company, our people and our innovations please visit www.peerlessmounts.com.

©2009 Peerless Industries, Inc., All rights reserved.

Contacts

Peerless Industries, Inc.
Media Contact:
Viktorya Maryan
708-236-6744
vmaryan {at} peerlessmounts(.)com