Quova, Inc., the leading provider of IP geolocation data services, will be exhibiting at ad:tech Paris 2009. Now in its third year, ad:tech Paris brings together key international media owners, brands and agencies to discuss the challenges they face in 2009, as the recent global turmoil is set to influence ad spend and marketing investment.
Who:
Kerry Langstaff, Vice President Marketing, Quova, Inc.
Luke Allen, Director, Business Development, Quova BV
When:
Tuesday 7th April 2009 from 10:00 to 18:00
Wednesday 8th April 2009 from 10.00 to 17.00
Where:
Stand – 36
Palais des Congrès,
Paris, France
Why:
Quova will be available to discuss how using IP geolocation to serve localised landing pages, adverts and Web content can help companies increase conversion rates and provide a better user experience, and address the challenges multinational companies face in developing country-specific sites and translated content to reach users who speak a language other than English. The company can provide customer examples from Continental Airlines BBC and other European organisations.
Contact:
Matthew Cross, Stephanie Ross or Sarah Porter
AxiCom PR
0208 392 4095
quova {at} axicom(.)com
For further information, please visit:
http://www.ad-tech.com/paris/paris_en.aspx
About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova’s IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. http://www.quova.com/
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