Vodafone Extends €150,000 Prizefund To UK Internet Startups

Vodafone UK and Mobile Monday London today announce Vodafone Mobile Clicks 2009, a competition to inspire startup businesses and individual developers to create and deliver a new mobile site or service – all creative ideas are welcome.

Mobile Clicks 2009 is run jointly with Vodafone Netherlands. Anyone wishing to enter can visit www.vodafonemobileclicks.com. The final will be held in Amsterdam in September and will feature three finalists from each country. The first three winners will be awarded a total sum of €150,000.

Last years’ Mobile Clicks’ winners included Nulaz, a location-based social networking service merging Google Maps and Facebook to allow people to see where their friends are, share locations and view local information (www.nulaz.net), Tipspot a new online city guide service (www.tipspot.com) and Map the Gap, an idea-sharing application for mobile phones.

“Since Vodafone Mobile Clicks was introduced in the Netherlands a couple of years ago, it has not only helped launch a number of creative mobile internet startups, but has also provided great services for customers,” says Guy Laurence, CEO Vodafone UK. “Internet on mobile is extremely popular with our customers and I’m looking forward to seeing a wide range of fun and useful services that people can use on their mobile phones as a result of this competition.”

Helen Keegan from Mobile Monday London adds “We’re thrilled to be able to extend this competition to our London mobile community to encourage and support innovation and startups with the support of Vodafone Mobile Clicks. Mobile applications and mobile web services are always a hot topic. No doubt, we’ll see some very exciting entries.”

The competition consists of three selection rounds, running from April to September 2009. The panel of judges will include mobile internet experts from Vodafone as well as other industry leaders. The winner will be announced in Amsterdam in September this year.

-ENDS-

Notes to editors:

For more on last years’ winners, please visit:

http://www.youtube.com/watch?v=owuDNC-IAdM

http://www.youtube.com/watch?v=1CMXW7eLrZI

http://www.youtube.com/watch?v=rUqPmNnIXj0

About Vodafone UK

Vodafone UK has 19 million customers and is part of the world’s leading international mobile telecommunications Group, offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.

For further information please contact:

Vodafone UK External Communications

+44 (0) 1635 666777

About Mobile Monday London:

Mobile Monday London is a community of more than 3,000 executives, primarily in London and the South East, with a common interest in mobile communications in general and mobile data in particular with representation from all aspects of the mobile value chain. We now reach beyond the mobile industry specifically and cross over into media, marketing and web 2.0 where there is also an interest in things mobile.

Mobile Monday London is part of a grass roots network of Mobile Monday chapters globally. We’ve been operating in London since November 2005 and organise free monthly topically themed events of interest to our mobile community and supported by generous sponsors, detailed at our Web site http://www.mobilemonday.org.uk.

For further information about Mobile Monday London, please contact Helen Keegan on 0794 053 8802 or email her Helen {at} mobilemonday.org(.)uk