New Fruit2O® Site Splashes up Online

~Fruit2o.com Gets a Refreshing New Look~

Fruit2O®, the brand that created the flavored water category, announces the re-launch of www.fruit2o.com. The site, which was completely overhauled, not only has a splashy new look, it also delivers more robust user content and additional features and information.

“The relaunch of www.fruit2o.com marks a big milestone for Fruit2O as we redefine the Fruit2O legacy and refocus the brand on our heritage in fruit,” said Dave Zellen, brand manager for Fruit2O. “From this point forward, the story of fruit and the refreshment of water will be integrated into everything Fruit2O communicates to consumers. We expect this new web platform to serve as the communications hub for all ongoing marketing efforts including public relations, sampling, events and special offers.”

The revamped, convenient and flavor-filled site includes the following sections:
Our Waters – allows consumers the opportunity to learn more about the ingredients and nutrients that can be found in their favorite “fresh picked water”
News and Events – provides ‘essential’ information about upcoming community events and provides news about the Fruit2O brand and their products
Our Story – provides Fruit2O’s full fruit history
Where to Buy –allows consumer to locate their favorite Fruit2O products at a nearby retailer via store locator
Special Offers – provides consumers with a great ways to enjoy deliciously flavored waters for less

Fruit2O enlisted Enlighten, an Ann Arbor, MI-based web design company to revamp the site. The agency’s primary role in the redesign project was to use the experiential, emotional, and performance building blocks of the brand to inform and engage the consumer while communicating the overall character and equity of Fruit2O. Enlighten also created a refreshing new design, information architecture and provided Fruit2O with the ability to add new and relevant information.

“Fruit2O wanted to align the online experience with the redefined vision of the overall brand,” said Dixon Kane, Enlighten Engagement Manager. “Each feature on the website was designed to meet the needs of the Fruit2O consumer and create a refreshingly fruitful environment online. They can now easily find product information about Fruit2O and the new Fruit2O Essentials line. Additionally, they can locate a store nearby that carries Fruit2O products, download coupons and learn about the latest Fruit2O news and events.”

To find out more information about Fruit2O, visit the new website www.Fruit2O.com.

About Fruit2O®

Fruit2O® was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, Fruit2O has been committed to providing consumers with the benefits of fruit nutrients combined with the refreshment of water to help them live a healthy, happy lifestyle. Every Fruit2O product still contains zero calories, zero sugar and zero to few carbohydrates per serving, just like the original Fruit2O flavored water. The Fruit2O brand is owned by the Sunny Delight Beverage Company based in Cincinnati, Ohio. To learn more about Fruit2O and its newest offerings, visit WWW.FRUIT2o.COM.

Contacts

Media Contacts:
Tracy Straub
Dig Communications
tstraub {at} digcommunications(.)com
312-577-1775
or
Kristen Orr
Dig Communications
korr {at} digcommunications(.)com
312-577-1756