“Aa Dekhen Zara” to premiere on Tata Sky

~Available on SHOWCASE for Rs. 50/-~

Tata Sky Ltd., the JV between the Tata Group and STAR will premiere “Aa Dekhen Zara” on its pay-per-view (PPV) service, “SHOWCASE”. Priced at Rs. 50/-, the latest bollywood flick will premiere on 10th April, 2009 and would be available for four weeks till 8th May, 2009. All Tata Sky subscribers can now order and watch the Bipasha Basu & Neil Nitin Mukesh slick thriller with their entire family in the comfort of their home 24×7.

Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said “Tata Sky has always persevered in garnering maximum customer satisfaction by offering them the best blockbusters in the comfort on their homes. Today, broadcasters understand the importance of movies on DTH as it enriches the pay-per-view (PPV) experience. Recently, Slumdog Millionaire that premiered only on Tata Sky got incredible response and was highly appreciated by our subscribers. With barely few weeks on its cinema release, Tata Sky is now premiering another blockbuster – Aa Dekhen Zarao on Showcase.”

About Tata Sky Ltd.

Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 170 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com
For more information contact:

Alethea Fernandes

Hanmer MS&L

99200 63248