mig33 launches mobile fan clubs for Indian Premier League teams

Largest Global Mobile Community launches new service

mig33 introduces mobile fan clubs for Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers; Cricket fans to experience live IPL cricket action on their mobile phones
mig33 already caters to more than 20 million users worldwide including millions in India, South Africa and a large number of NRI’s (Non Resident Indians)

April 15, 2009, India – mig33, the largest global mobile community, has tied up with five of the Indian Premier League (IPL) teams to establish dedicated mobile fan clubs for each of them. The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. This marks the launch of a new service for India and an expansion of operations. mig33 will help the teams connect with their huge fan base in India and around the world through the mobile phone. mig33 already caters to more than 20 million users worldwide including millions in India, South Africa and a large number of NRI’s (Non Resident Indians).

For joining the Fan Club (in India) -
Royal Challengers – SMS RC to 57575
Kings XI Punjab – SMS KXIP to 57575
Deccan Chargers – SMS DC to 57575
Delhi Daredevils – SMS DD to 57575
Chennai Super Kings – SMS CSK to 57575

mig33 is global community that provides a choice of communications and entertainment services for users to connect to any mobile. The service is easy to use and it is downloaded only once. In over 200 countries, members engage in free access to chat rooms, instant messaging, profiles and photo sharing as they connect with friends and other likeminded people, sharing news, updates and gossip!

The platform that mig33 is launching in India enables a two-way engagement process between IPL teams in South Africa, and their fans back in India and around the world. mig33’s Cricket FanZone and the IPL teams’ mobile fan clubs, open a range of new ways for fans to connect with other fans and cheer on their favorite team players who will be playing in South Africa. These mobile fan clubs give the teams’ fans around the world access to the latest news and announcements. They can “watch” matches, with live ball-by-ball commentary in dedicated chat rooms with other fans on their mobile, access members-only chat features and soon they will be able to buy virtual items and merchandise of their favourite team. The mobile fan clubs also feature virtual cricket stadiums, where fans can take part in live, moderated chats with their favourite cricket stars, team coaches and cheer leaders.

“Cricket, like all sport, is fundamentally a social activity. Mobile provides the ideal platform for cricket fans around the world to engage directly with one other, as well as chat to their cricket heroes, while catching all the live cricket action. We are delighted that the IPL teams have established their official mobile fan clubs on mig33 so they can use this new communications channel to help build their fan base in India and around the world. With so many IPL teams participating on mig33, cricket fans can expect a feast of entertainment to be readily available at their fingertips,” said Steve Boom, Chief Executive Officer (CEO) of mig33, on the launch of the IPL team mobile fan clubs in India.

Fans can sign up by messaging their IPL Club Name initial (refer to box) to 57575 or by downloading mig33 directly from their mobile phone’s browser (m.mig33.com/cricket). mig33 works on over 2,000 different mobile phone models.

Boom adds, “India has more than 300 million mobile subscribers. mig33 allows organizations to create an official mobile presence on mig33, where they can post news, announcements and engage in real time conversations with members. In the case of the IPL teams, users can express affiliation for their favourite team, stay up-to-date on important announcements, organize local events with other members and fans, and chat with team heroes. This is an area of great opportunity and going forward we plan to launch more mobile groups in India.”

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About mig33

mig33 is a leading mobile community with more than 20 million users, globally. mig33 provides a choice of communications and entertainment services for users to connect on mobile. In over 200 countries, members engage in the vibrant chat community, instant messaging, email, photo sharing, virtual gifting, profiles, as well as cheap calls and SMS. For more information, please visit www.mig33.com

For more information, please contact:

Mei Lin Ng
mig33

California, United States

Hand Phone: +1 415 728 4560

Email: mng {at} mig33global(.)com

Nikhil Lodaya
Hanmer | MS&L

Mumbai

Hand Phone: +91 98192 02637

Email: nikhil {at} hanmermsl(.)com