Pitney Bowes Business Insight Customer Data Quality Platform Version 5.5 Named Data Quality ‘Product of the Year’ by SearchDataManagement.com

Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced that its Customer Data Quality (CDQ) Platform™ Version 5.5 has been recognized as a ‘Product of the Year’ in the Data Quality category by SearchDataManagement.com, published by TechTarget’s Enterprise Applications Media Group.

SearchDataManagement.com’s 2008 Products of the Year program honors the “best of the best” in business intelligence and data management tools within five key market categories including Data Quality. The SearchDataManagement.com editorial staff along with a team of industry analysts and consultants reviewed more than 60 of the leading products across five markets and selected the CDQ Platform v5.5 for the Data Quality category based on innovation, performance, ease of integration into environment, ease of use and manageability, functionality and value.

“Enterprises today are not only recognizing the benefits of treating data as a valuable corporate asset but also the importance of implementing the right data quality technology to maximize the value of this information,” said Navin Sharma, director of product management for Global Data Quality (GDQ) for Pitney Bowes Business Insight. “This award further validates the Pitney Bowes Business Insight CDQ Platform as a leading solution for effectively improving data quality across the entire enterprise, helping organizations reduce costs and improve decision-making.”

In selecting the CDQ Platform v5.5 for Data Quality Product of the Year, SearchDataManagement.com judges called the solution, “a standard enterprise data quality system that offers the additional benefits of data enhancement.” The Pitney Bowes Business Insight CDQ Platform v5.5 combines innovative data quality functions in a single service-oriented orchestration environment to enable end users to easily consolidate data into a single, comprehensive customer record and integrate that information into business operations. With this enhanced data steward experience, companies are able to make more informed decisions to improve targeted marketing, streamline operations and generate more effective communications.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.

About SearchDataManagement.com and TechTarget:

SearchDataManagement.com is a guide for data management professionals and business leaders. With its combination of news, learning guides, expert advice, whitepapers, Webcasts and customized research, SearchDataManagement.com offers a rich collection of insight on how to efficiently manage the data supply chain. The site also offers tips on vendors, product selection and expert advice.

Headquartered in Needham, MA, SearchDataManagement.com is part of the TechTarget network (www.techtarget.com). TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. More information can be found at TechTarget.com.

Customer Data Quality (CDQ) Platform is a trademark of Pitney Bowes Software Inc.

Contacts

Schwartz Communications, Inc.
Keith Giannini or Anna Dreyser, 781-684-0770
PBBI {at} schwartz-pr(.)com