Consumers Flock to Twitter and CheapTweet to Make Online Shopping Social

Consumers and retailers alike take note of Twitter’s 76% growth in March, look to CheapTweet to save money, find unique deals, and personalize online shopping

As consumer spending treads along cautiously, shoppers are being more frugal than ever and are searching online to find the best possible deals. According to a recent study from Opinion Research Corp., 22% of consumers surveyed reported that they plan to buy more online, while 77% noted that the economic climate has changed the way they shop.

CheapTweet, a Twitter-based deals search engine that launched in November 2008, provides consumers with a unique online community to find the best deals of all kinds and make the online shopping experience uniquely social in a way that no other site does. With the soaring popularity of social networks – especially Twitter, which grew over 1000% in the past year and is continuing its explosive growth – online shopping now has promising potential to become truly interactive.

With numerous gift-giving events coming up in the next few months, including Mother’s Day, Father’s Day and graduations, CheapTweet is the saving grace for e-commerce shoppers looking to save money. In fact, CheapTweet often features special seasonal categories, to make last minute-shopping even easier.

For community-based deal sites, CheapTweet is in a group of its own:
Unique: CheapTweet aggregates thousands of deals that cannot be found on any other deals site. Not only can shoppers find the deepest discounts from sites such as Overstock.com, but CheapTweet also connects shoppers to discounts from the most creative, talented and cool shops online, including artisans with Etsy and Artfire shops, local businesses, and small stores of all stripes.
Social: While many sites post only from retailers or affiliate marketers, CheapTweet posts real deals from real people. The best deals are ranked higher when shoppers vote on the deal at CheapTweet.com or when more people share the deal on Twitter. Users can also see what their friends are voting on and more. Unlike most deals sites, CheapTweet is a social community built on shopper interactions.
Deals: To help shoppers save the most money, CheapTweet’s deal-hunting search engine scours Twitter 24/7 to find every kind of deal that could be valuable to its users – including coupons, sales, specials, discounts, rebates, free shipping, and more. With over 230,000 deals on the site and growing every day, CheapTweet is the go-to site for shoppers looking to trim the cost of purchases, both online and in-store.

As retailers large and small realize the value of using Twitter to connect with their customers, CheapTweet increases the reach of deals they share with followers on Twitter. Though anyone who tweets a deal can get on CheapTweet at no cost, CheapTweet can also work directly with retailers and individual sellers on sponsored or featured deals. “We are dedicated to improving the way people shop online, especially at a time when every penny counts,” says Jenn Deering Davis, Chief of Community Experience at CheapTweet’s parent company, Appozite. “CheapTweet makes it possible for retailers and consumers to connect with each other on a social level, and we hope that our solutions will continue to pave the way as ‘shopping 2.0’ and tweet commerce evolve.”

About CheapTweet

CheapTweet (www.CheapTweet.com) is the leading Twitter-based deals search engine that aggregates thousands of the best deals on Twitter and functions as a social community for users to vote, interact, post one-of-a-kind deals, and more. Driven by the philosophy of “Unique. Social. Deals.” CheapTweet is the only online community that empowers users with the tools to make e-commerce a truly social experience with deals that can’t be found anywhere else. CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based software developer built on the social layer of the web to provide ways for unique and interesting retailers to connect with customers outside of traditional e-commerce channels. In addition to CheapTweet, Appozite also runs TweetReach and ZiteFeed.

Contacts

Ketner Group for Appozite
Valerie Kusler, 512-794-8876
valerie {at} ketnergroup(.)com
or
Appozite
Jenn Deering Davis
Chief of Community Experience
jenn {at} appozite(.)com