Kodak Announces Agreement With Flextronics for Design, Production and Distribution of its Consumer Digital Cameras

Kodak Announces Agreement With Flextronics for Design, Production and Distribution of its Consumer Digital Cameras

Eastman Kodak Company (NYSE: EK) today announced an agreement in which Flextronics International Ltd. (NASDAQ: FLEX) will manufacture and distribute Kodak consumer digital cameras and will manage certain camera design and development functions. Under the agreement, Kodak will divest its entire digital camera manufacturing requirements to Flextronics, including assembly, production, and testing. Flextronics will also manage the operations and logistics services for Kodak’s digital still cameras. Kodak will continue to develop the high-level system design, product look and feel and user experience, and will conduct advanced research and development for its digital still cameras. Kodak will also retain its intellectual property.

Upon closing of the transaction, Flextronics will acquire a significant portion of the Kodak Digital Product Center, Japan, Ltd. (“KDPC”) in Chino and Yokohama, Japan, and associated camera design functions and its employees and the digital camera manufacturing, assembly and warehousing requirements and related employees of Kodak Electronics Products, Shanghai Co. Ltd. (“KEPS”) in China.

“This is another move in Kodak’s overall strategy to further drive improvements for profitability and efficiency in the operating model of our consumer digital business,” said John Blake, Jr., general manager, Digital Capture & Devices, Consumer Digital Imaging Group and vice president, Eastman Kodak Company. “By partnering with Flextronics, Kodak will streamline our digital camera operations. This agreement will bring our camera products to market more quickly, with greater predictability, flexibility, and cost efficiency while maintaining the innovative ease-of-use for which the Kodak brand is renowned.“

“Most importantly, this strategy enables us to sustain our history of innovation and sharpen our focus on advanced development and other areas of the business where we can gain the greatest competitive differentiation and advantage,” Blake said. “This will ensure that we continue to bring innovative products to the marketplace that delight our customers.”

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