Reliance Mobile GSM Service announces commercial roll-out of post-paid service in Mumbai

Offers 750 free local minutes to new GSM post-paid subscribers

23-March-2009, Mumbai:Reliance Mobile GSM Service has commenced the commercial roll-out of its post-paid services in Mumbai. The roll-out of its post paid services is the second phase of Reliance Mobile’s GSM foray. The launch of post-paid services follows the pre-paid launch early this year.

Reliance Mobile has launched its GSM post paid services with a unique plan of Rs 375. The company has bundled numerous value benefits as part of its effort to target post-paid high ARPU customers. In line with its value proposition, Reliance Mobile is offering 750 free local minutes as part of this plan during the post-paid roll-out. The company is also offering tariff benefits to its new post-paid subscribers by offering a flat Local call rate of Rs 0.50/minute to any network as well as fixed line phone. The company is also offering a flat STD call rate of Rs 1 to any network across India.

“The Reliance Mobile GSM post paid service entails offering a unique value proposition fine-tuned as per the needs of nearly 14 Million GSM customers in Mumbai circle. This Customer Experience Programme is in line with Reliance Communications’ Philosophy of making world-class telephony services accessible and affordable to the masses,” said Mr. Akshay Kumar, Regional Head – West, Reliance Communications.

Reliance Mobile GSM Service is also rolling out special SMS packs in the Mumbai market. Currently, the company is rolling out two unique SMS packs. For light SMS users, the company is offering free 100 local and national SMS bundle at a monthly charge of Rs 25. For mega SMS users, Reliance Mobile is offering free 1000 local and national SMS bundle for a monthly charge of Rs 60 only. This unique SMS packs are part of the company’s focus to drive SMS traffic in Mumbai circle.

“The GSM customers in Mumbai can now avail of state-of-the-art, next generation, EDGE ready Reliance Mobile GSM Network – the only network that offers Digital Voice clarity and intrinsic value benefits for our subscribers,” Mr Akshay Kumar added.

For low-usage subscribers, Reliance Mobile is offering Rs 199 plan as part of its GSM post-paid launch in Mumbai. The company has bundled a local usage discount of Rs 150 with this plan.

Recently, Reliance Mobile became the first company in the world to add over 11 million new subscribers in a span of three months. Reliance Mobile added these subscribers post the launch of its GSM services in India. With an addition of 3 million new subscribers during March 2009, Reliance has added the highest number of new subscribers in the Industry for the 3rd consecutive month.

About Reliance Communications: Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Reliance Communications is India’s largest truly integrated telecommunications service provider. The Company, with a customer base of over 74 million, including over 2 million overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, integrated (wireless and wireline) and convergent (voice, data and video) digital network that is capable of supporting the full range of best-of-class services spanning the entire communications value chain. It offers the widest network reach, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometres of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

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For Further Information Please Contact:-

Reliance Communications – Corporate Communications

Name

Freddy Castro

Anuj Bakshi

Birju Shah

Reliance Mobile

+91 9321925648

+91 9321721722

+91 9321317494

Email

frederick.castro {at} relianceada(.)com

anuj.bakshi {at} relianceada(.)com

Birju.shah {at} relianceada(.)com

K2 Communications (Mumbai)

Name

Aditi P Roy

Reliance Mobile

+91 9321110029

Email

aditi.p.roy {at} relianceada(.)com