Belkin Introduces ‘Connected Equipment Warranty’

- A unique first ever of its kind offer from Belkin,

- Never heard before warranty protection for Indian consumers’ electronic equipments

- Additional warranty cover to electronic equipments connected to Belkin’s surge protector

New Delhi, India – 23rd April 2009 – Belkin India, the leading global provider of interconnectivity solutions across computing and consumer electronic devices, today announced a first of its kind life time ‘Connected Equipment Warranty’ (CEW) policy for its award winning range of ‘Superior’ and ‘Gold’ surge protector product lines. The policy is first of its kind in India and a symbolic to Belkin’s trust in its’ own technology. Under this unique program, in the event of power outage induced surge equipment failure, in addition to offering replacement warranty for its high reliability Surge product lines, Belkin will also offer ‘connected device warranty’ support equivalent to INR 50,000/- and 100,000/- for devices connected to its ‘Superior’ and ‘Gold’ surge product lines, respectively.

An organization built on continuous mapping of ever changing consumer needs and usage trends, Belkin seeks to recognize, through the CEW program, that in the event of severe power outage and subsequent surge product failure, connected electrical devices like TV, Fridge, Music System, Computers etc can be severely disabled or permanently damaged resulting in considerable loss on valued investment to consumers.

Belkin Surge protectors are innovative, stylish and reliable devices that help users to power electrical devices simultaneously and also offer true, reliable protection against ‘over voltage’ and under voltage power outages. Belkin ‘Gold’ series surge products are perfect for professional workstations, laser printers, and everyday household electronics. Offering 2,444 Joules, 86,000/- AMPS protection, 360° rotating plug with Ethernet, telephone and cable (Coaxial) , 8 out surge protector. Belkin Gold Series surge products come with an unlimited lifetime connected equipment warranty. The Superior Series Surge Protector from Belkin makes it easy to consolidate electronic devices on to one reliable surge Protector. It’s a 6 out surge protector offering 1,411 Joules and 46,500 AMPS protection, Ethernet, telephone and cable (Coaxial) with life time warranty.

“Power outages and spikes are common in India, especially during the power deficient summer season, and these can severely damage connected electrical household or office equipment, “says Mohit Anand, Country Manager, India, Belkin Asia Pacific, “The Belkin Connected Warranty program is our way of acknowledging the big responsibility our small surge protection products take on when consumers use them to protect their valued electrical devices from power outages,” he added.

About Belkin Corporation

Belkin offers a diverse product mix that provides seamless integration of electronic devices in homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for MP3 devices, computers, and more. Belkin provides extensive solutions for networking, home theater with PureAV® line of cables, power, and digital wireless accessories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.
Belkin’s phenomenal growth has also resulted in the rapid expansion of Belkin’s global presence. In addition to corporate headquarters in Los Angeles, Belkin has offices throughout Europe, including the United Kingdom, the Netherlands, and Germany, as well as in the Asia Pacific region, including Australia, Shanghai, and the regional headquarters in Hong Kong.

Media Contact

Sneha Singh

EXL Public Relations

+919958384636

sneha {at} exlpr(.)com

Rengith Nair

Belkin Asia Pacific Pte Ltd

RengithN {at} belkin(.)com