Imation Corp. restructures its India Business

- Brings it under the ambit of the EMEA Region –

- Names Mr. Sandeep Popli as the Sales & Marketing Head -

New Delhi, 29th April,2009: Imation Corp. (NYSE: IMN) has announced restructuring of its Indian businesses by bringing its India Operations, under the ambit of the EMEA region in the business leadership of Mr. Riyaz Abdulla, Regional Manager, Middle East.

Mr. Riyaz Abdulla, Regional Manager, EMEA & SAARC, said, “Imation has been growing from strength to strength in the EMEA region and the restructuring plan for the India business aims to gain an advantage by strengthening the ties with the Middle East region so as to reinforce Imation’s brand equity and further enhance its market share.”

Imation has also announced that Imation India Pvt. Ltd., wholly owned subsidiary of Imation Corp. will be spearheaded by Mr. Sandeep Popli, as the Head – Sales and Marketing. Mr. Popli has extensive experience and knowledge of the storage market and distribution scenario in India and has made significant contributions to Imation India’s growth.

“Sandeep has been associated with Imation India for the last 10 years and has enabled the company to create a niche for itself in the Indian storage Industry. We are confident that his incisive insight into the regional markets and excellent networking with the channel partners will enable us to take Imation’s success to a new level,” added Mr. Abdulla.

Mr. Sandeep Popli initiated his career with Godrej Pacific Technology Ltd. before joining Imation India. He has had a stellar track record with Imation India and been instrumental in establishing and nurturing its extensive channel network across the country.

In his new role, Mr. Popli will be responsible for executing Imation’s growth plans for the region. He will also be responsible for reinforcing Imation’s brand equity and channel relationships so as to further strengthen its sales in the region.

About Imation

Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Imation’s world-class portfolio of digital storage products, audio and video electronics, and accessories reach customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.’s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation is available at http://www.imation.co.in

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