Can Social Media Buzz Make American Idol Predictions?

A media analysis conducted by Biz360® Inc., the leading provider of media and market intelligence solutions, demonstrated a correlation between the low volume of social media conversation and this week’s American Idol with the lowest number of viewer votes, Matt Giraud. The analysis indicates how advanced measurement techniques can quickly and efficiently gauge public opinion and provide key insights.

Biz360’s Community Insights solution was used to examine social media coverage (including blogs, message boards, forums, micro-blogs, online news media and social networks) that mentioned each of the contestants in this week’s competition. Biz360 analyzed both the volume and tonality of the coverage.

By reviewing volume per contestant for both the last 7 days, and the actual day of the judgment show, Biz360 was able to predict that Matt Giraud would be voted off.

“As of 3:30 on Wednesday, before the evening judgment show, Matt had the lowest share of conversations for the week with 13.17% of all of the contestant related coverage,” reports Tamairah Boleyn, director of marketing at Biz360. “And he was also lowest for the day with only a 6.58% share of the coverage.”

Biz360 will continue to issue their prediction next week before the judgment show, to answer the question: Can social media buzz make American Idol predictions?

“We know media analyses have been used to make election predictions in the past. And, we recognize that the immediacy and depth of what can be mined via social media can provide tremendous insight, particularly for our clients’ brands and products and even specific product attributes. It will be interesting to see how this approach extends to the entertainment industry using social media,” says Tony Priore, chief marketing officer of Biz360. “Applications for these types of insights can extend to box office management or to television series renewals and cancelations for example.”

About Biz360 Community Insights

In the process of making a purchase decision, consumers follow predictable stages from initial brand exposure to awareness, consideration, and, ultimately, to purchase. To provide intelligence at every stage of the decision process Biz360 offers a family of solutions, including Community Insights, Media Insights, and Opinion Insights.

In the early stages of the decision process, which includes building awareness, consumers typically engage passively with many forms of communications — while narrowing their choices and forming opinions about products, services and companies. Community Insights provides the information needed to assess the impact of these social media communications. Biz360 Community Insights is an enhanced research and intelligence solution that continuously monitors and analyzes social media conversations and their impact on businesses. This proprietary Web-based solution is built on advanced data aggregation and analytics techniques, including natural language processing (NLP) to provide a wide range of critical and relevant reports, flexible tools, user-defined metrics, and even alerts for managing emerging issues.

About Biz360

Biz360 Inc. removes the inefficiencies of traditional market research by using technology to transform information into actionable insights that help businesses make better decisions. Using advanced data analytics, we aggregate and analyze vast amounts of news and social media data to yield ongoing, relevant metrics which enable our clients to better understand and reach their target audiences, shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments. Biz360’s clients include AAA, Aetna, AstraZeneca and Computer Associates. Biz360 can be reached at 866.424.9360 or www.biz360.com.
Contacts

Biz360
Tamairah Boleyn, 503-292-5807
Tam.boleyn {at} biz360(.)com