Blue Sky Factory Merges Email and Social Media into One Platform

New “Share With Your Network” Feature Allows Email Recipients to Share Content within Social Networks

Blue Sky Factory (www.blueskyfactory.com), the industry leading email service provider, today announced the availability of Share With Your Network (SWYN), a new feature allowing email subscribers to easily share email content with their social networks.

“With the increasing adoption of social media, marketing is a more immediate, direct, and two-way dialogue between brands and consumers than ever before,” said Blue Sky Factory CEO, Greg Cangialosi. “By including SWYN in our Publicaster application, we’re able to harness the power of social media to allow email marketers the ability to share the content of an email, and extend its reach beyond the inbox and into all of the other forms of social media that so many users rely on today.”

SWYN is now part of the creative editor in Publicaster, Blue Sky Factory’s proprietary email marketing application. Through a simple code snippet, email marketers can choose to give subscribers the option to share their message with friends on popular social media networks, including:
Facebook
Twitter
LinkedIn
Digg
MySpace

“People turn to their friends, family, and colleagues for validation on products and services, so when your customers, prospects, and other contacts share your email, it automatically becomes a validated, more trustworthy endorsement,” continued Cangialosi. “This extended reach gives each message the opportunity to become viral – and allows brands to grow their audience in a convenient and cost-effective way.”

Email marketers are also able to run comprehensive campaign reports around this activity. SWYN reporting metrics not only allow marketers to see how many times a message was shared, but they can also see which networks were used to share the message, and the number of views and clicks each message received – based on the network that was used. This allows marketers to pinpoint their influential subscribers, and target future messages based on this data.

For more information, visit http://www.blueskyfactory.com/swyn.aspx.

About Blue Sky Factory, Inc.

Blue Sky Factory, the industry leading email service provider, offers a full suite of on demand tools that allow marketers to create, deliver, and track fully customizable email marketing campaigns. Blue Sky Factory’s knowledgeable team is dedicated to offering clients best-of-breed services and solutions from beginning to end, ensuring a high rate of deliverability while adhering to industry standards. Combining unparalleled customer service with their leading technology platform Publicaster, Blue Sky Factory provides marketers with an intuitive, easy-to-use solution that promises a strong ROI. Founded in 2001, Blue Sky Factory establishes, maintains, and grows relationships with clients from various industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology. Visit www.blueskyfactory.com or call 866.216.2583 for more information.

Contacts

For Blue Sky Factory, Inc.
Clever Ink
Jarrod Walpert, 201-526-4153
jarrod {at} cleverink(.)com
or
Blue Sky Factory, Inc.
Amy Garland, 410-230-0061 x105
agarland {at} blueskyfactory(.)com