Reality Digital Powers “Remix Your Holiday” Global Contest for Philippines Department of Tourism

“Awesome Philippines” is the first social media campaign site of its kind aimed at the young adult traveler market worldwide

Reality Digital, Inc., a leading provider of white-label social media solutions for businesses, today announced its Reality Digital Opus™ platform has been selected by MTV Asia to power a global social video re-mixer contest for the Philippines Department of Tourism. The “Remix Your Holiday” campaign (www.awesomephilippines.com) is geared toward increasing awareness with millions of young, international, music fans and travelers from Australia, Canada, China, Japan, Korea, Malaysia, Singapore, Taiwan, United Kingdom, the U.S., and domestically within the Philippines. The campaign marks the first time a Department of Tourism agency has targeted the young adult traveler market in such an expansive and powerful way.

As the tourism industry continues to look for new and exciting ways to attract visitors to their geographic and online destinations, social media continues to play an integral part of the campaign program. MTV Asia and the Philippines Department of Tourism worked together to create this first-of-its-kind strategy to attract young adults to the Philippines. Unlike other travel and tourism industry campaigns, MTV Asia and the Philippines Department of Tourism took the unique approach to lead the campaign with a social media promotion that launched nearly a month prior to the traditional TV and print media campaign buys. Reality Digital’s Opus platform provided the backend technology needed to power the “Remix Your Holiday” video contest to a worldwide audience, in a short timeframe and in multiple languages.

Using the white-label Reality Digital Opus platform and integrated Adobe® Premiere Express Service, “Awesome Philippines” site visitors can create and share their own remixed videos of popular Philippine travel spots, using stock footage of the country’s top tourist attractions, provided by MTV. At the contest’s conclusion, eleven winners, one from each country, and their guests, will win the perfect holiday in the Philippines courtesy of the Philippines Department of Tourism. MTV is promoting the contest through on-air VJ vignettes on MTV stations around the world. The contest runs through May 24, is open to participants in eleven countries and is offered in five different languages. Visit www.awesomephilippines.com to learn more and enter to win.

“MTV Asia’s passion for delivering engaging video experiences for their brand, their advertisers and, of course, their music fans around the world, is an inspiration to other media companies looking to emulate their success,” said Cynthia Francis, CEO and co-founder of Reality Digital. “We applaud their continued exploration with innovative branding and promotional endeavors and look forward to more social media ‘firsts’ from them in the months to come.”

In addition to powering the site’s video and social networking features, Reality Digital’s social media platform includes multi-language localization in English and four Asian languages (Japanese, Korean, Traditional and Simplified Chinese) to support the campaign’s global audiences. User location is automatically detected and visitors are presented with the appropriate language and landing page to match their specific location. Users can easily switch the site language, based on personal preference, at anytime with one click of the mouse. With Reality Digital Opus, brands can efficiently produce online communities that meet the demands of the global trend towards social media adoption and multi-cultural, multi-language, unified communication.

About Reality Digital

Reality Digital, Inc. helps businesses drive brand recognition, engagement and revenue through white-label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities. Reality Digital products include Reality Digital Opus™, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry-level social media platform for small businesses and projects. Reality Digital customers include leading global brands in media, entertainment, sports, travel and retail. Founded in 2003, Reality Digital has offices in San Francisco and London. For more information, visit www.realitydigital.com.

Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.

Contacts

For Reality Digital, Inc.
Lisa Dilg, 313-399-0892
realitydigital {at} perkettpr(.)com