ATG Introduces ATG LiveStore(TM) for Commerce OnDemand

Application enables rapid deployment of world-class e-commerce sites, minimizes upfront costs, and provides flexible growth path

ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today introduced ATG LiveStore,™ an on demand application that accelerates the delivery of full-featured, rapidly deployed, e-commerce sites for mid-sized and enterprise level merchants. LiveStore combines an easy-to-configure storefront with advanced capabilities that apply ATG’s best practices for personalization, searchandising, and guided navigation to drive higher conversion rates and order sizes. In addition, LiveStore speeds time-to-market, reduces the upfront costs of implementing a new e-commerce site, and minimizes ongoing Web site management costs.

“With ATG LiveStore, our customers can now enjoy a world-class e-commerce presence easily, quickly, and at a fraction of the cost of building it themselves,” said Lou Frio, Senior Vice President of Services at ATG. “ATG brings over 15 years of experience in delivering online shopping sites to hundreds of the world’s best known companies. We have the expertise to get online businesses up and running quickly, and to help them thrive in competitive environments. By partnering with ATG, our customers have the advanced commerce capabilities they need to outmaneuver their competitors, with a solution they will not outgrow.”

Built on ATG’s industry-leading e-commerce suite (as ranked by analysts), ATG LiveStore provides a blueprint for best-in-class sites that offer personalized and compelling user experiences. When starting with LiveStore, merchants using ATG Commerce OnDemand can expect to launch a site in as little as four months, depending on their business and integration requirements. The application is highly customizable and is a sound choice for mid-size companies who require the power of ATG’s advanced capabilities without the ability or desire to implement, manage, and operate it themselves.

ATG’s on demand services team manages all ATG Commerce OnDemand applications and infrastructure. In 2008, over $700 million in online business was transacted with ATG Commerce OnDemand.

“When we selected ATG’s hosted e-commerce platform, we wanted to make sure our Web team could focus their resources on the business side of our online store, rather than on the technology,” said Tom Davis, director of e-commerce, Tommy Hilfiger. “We’ve been impressed with how quickly we’ve been able to see positive results. Now it’s easy for us to take what we learn about our customers and personalize their shopping experience, which makes them happier and encourages them to shop our site instead of our competitors.”

ATG Commerce OnDemand provides online sellers with a highly differentiated solution highlighted by:
A Compelling Personalized User Experience
Rich collection of Web pages and templates with personalization “built-in”
A dynamic site driven by visitor behavior and business rules
Advanced searching, guided navigation, and faceted search
A rich UI for the shopper-friendly shopping cart and optimized checkout process
Powerful Merchandising and Marketing Tools
Easy-to-use Web-based business tools for marketing and merchandising that are pre-integrated into “merchant zones” in the LiveStore Web storefront
Personalization tools that make it easy to set up segments and target content, recommendations, and promotions
Searchandising tools that make it easy for merchants to deliver targeted content based on search terms that visitors are entering
Full control to manage product assortment, categorization, pricing and presentation to optimize shopping behavior and drive revenue
A Scalable and Extensible e-Commerce Engine
Proven e-commerce platform designed for fast response time and high throughput
Customer database, visitor profile, and account management
Powerful promotions capabilities
A rich set of dashboard, summary, and detailed store reporting
Integration framework for products, orders, and customer information
Pre-built integrations with leading third-party products including Scene7, Bazaarvoice, and CyberSource
Business Flexibility and Growth Path
Option to purchase license up-front or in the future
Option to start with a SaaS model and move to managed services model
Option to start with a SaaS model and later take in-house

Unlike businesses using other on demand providers, organizations running on ATG Commerce OnDemand have the option of purchasing a license or paying monthly SaaS-based usage fees. This flexibility enables ATG customers to easily migrate to a managed service model with full control of the application, or to an “on-premises” model where the application is turned over to the customer to be managed and operated in-house.

ATG LiveStore can be complemented with any of three bundles of ATG’s line of e-Commerce Optimization Services:
ATG Commerce OnDemand: Automated Merchant Edition.

This bundle includes ATG Recommendations, an automated, personalized merchandising service. This software-as-a-service helps online merchants lift revenue quickly, easily, and measurably by predicting each shopper’s intent and recommending the most relevant products in the site’s catalog. The new release of ATG Recommendations was announced today, in separate press release.
ATG Commerce OnDemand: Live Help Edition.

This edition includes ATG Click to Call or Click to Chat, or both. The use of these services creates a seamless, cross-channel experience for consumers when transactions move from the Web to the phone or live chat session. They both empower contact center agents with a 360º view of each customer.
ATG Commerce OnDemand: Cross-Channel Edition.

This package includes all of the above plus ATG Commerce Service Center, a Web-based contact center application for order administration, sales support, and customer care. It enables sales and service agents to more efficiently help customers over the telephone, on the Web site, or via chat.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company’s platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

© 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG’s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

Contacts

ATG
Tucker Walsh, 617-386-1159
twalsh {at} atg(.)com
http://www.atg.com
or
Matter Communications for ATG
Matt Mendolera-Schamann, 978-499-9250 x243
atg {at} matternow(.)com
http://www.matternow.com