Toshiba Consumer Products Launches EPiServer-based Website with State-of-the-Art Product Selector

London, 12th May 2009: Toshiba Consumer Products, a division of Toshiba Information Systems (UK), has launched a new website for its television and DVD product ranges based on the award-winning EPiServer web content management platform. The website, at http://www.home-entertainment.toshiba.co.uk, replaces an earlier site based upon Lotus Notes and features an innovative, fresh, clean design providing an excellent user experience while conveying comprehensive product information.

The site incorporates a state-of-the-art product selector and comparison tool built using Flash and AJAX technologies. The comparison tool is available on any page where products are listed – users simply click on “Add to Compare” for each product listed and a “Compare Products” panel appears to which more products can be added or changed. Once two or more are available, the user can click “Compare Products” to see a side-by-side comparison.

Early indications are that this functionality is the single most used part of the Toshiba website and is aiding the customer selection process. Competitor tools do not add as much to the customer journey and Toshiba is already looking to expand the use of this tool into other areas of the company.

Toshiba has also launched a “Take a Closer Look” element to the site as well as key glossary items at all levels within the site. By better educating the consumer, Toshiba is able to showcase its key technologies in easy-to-understand terms and differentiate itself from the competition.

The new site enhances the Toshiba brand, and has been well-received by users. The site is search engine optimised and W3C-compliant, and the site structure, purpose and content management system are set to be used as a benchmark within the company. The site is deemed to achieve all of its key customer drivers, as well as compliance with the brand, and has been showcased by Toshiba at a European level and proudly presented as the ideal for other Toshiba divisions.

The use of EPiServer CMS enables far lower costs in updating product information and other content. Rapid introduction of new features is now possible thanks to the open API and overall flexibility of the content management platform. In addition, marketing costs have been reduced due to superb search engine optimisation and resulting high natural search engine rankings. This has delivered a lower cost of customer acquisition, less site support due to in-house maintenance by Toshiba and far better presentation and showcasing of products to portray Toshiba’s market-leading product set.

The site was developed by IS Solutions Plc, a UK-based Internet design and software development company that has a long-standing relationship with Toshiba as well as a strong EPiServer delivery capability. IS Solutions delivered the web site to meet demanding timescales and the site development, combined with ease-of-use for administrators within the EPiServer content management system, has contributed greatly to the partnership between the three organisations.

Commenting on the new site, Chris Scott, E-Business Marketing Manager for Toshiba Information Systems (UK), said: “From the time IS Solutions was awarded the contract to develop the Consumer Product Division website, their competency in delivering what we were after was never in doubt. EPiServer was the correct choice from a pool of possible CMS solutions, with flexibility to ensure that ever-changing user requirements are effortlessly achieved.”

Site Features:

· Product listings by series and by screen size (for televisions).

· Multi-tab product information including Flash-based product viewer for high-resolution images.

· Comprehensive product selector.

· State-of-the-art comparison tool.

· Secure contact form.

· News and reviews categorised by type.

· Site search.

ends

About Toshiba Information Systems (UK)

Toshiba Information Systems UK Ltd (TIU) is one of the UK’s largest electronics firms, employing 800 people and generating revenues of £600 million. The Consumer Products Division (CPD) of Toshiba Information Systems (UK) brings to the home a range of world-class audio visual products including TVs, home cinema projectors, DVD players and systems and VCRs. Toshiba created the home cinema market with the first range of Dolby Surround TVs in 1990.

About Toshiba

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information and communications equipment and systems, digital consumer products, electronic devices and components, power systems, including nuclear energy, industrial and social infrastructure systems and home appliances.

Toshiba was founded in 1875 and today operates a global network of more than 740 companies, with over 198,000 employees worldwide and annual sales surpassing US$76 billion. Visit Toshiba’s web site at www.toshiba.co.jp/index.htm.

About EPiServer

EPiServer AB is the world’s fastest growing provider of Web Content Management (WCM) platforms and online community platforms. More than 2,500 customers worldwide use EPiServer CMS to create collaborative and attractive Web sites. EPiServer CMS is the foundation for more than 8,500 Web sites and is used on a daily basis by more than 130,000 Web editors.

EPiServer delivers its Web Content Management platform through an extensive network of over 300 competent partner companies in 25 countries. EPiServer is a Microsoft Gold Certified Partner, with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in Sweden, Denmark, Norway, Finland, The Netherlands, South Africa and the United Kingdom.

For more information, please access www.episerver.com.

About IS Solutions Plc

IS Solutions Plc was established in 1985 and is based in Sunbury-on-Thames, Middlesex, UK. IS Solutions specialises in Internet solutions based around web and enterprise content management, web analytics and optimisation, online meetings and training, systems integration and IT services. Our operations consist of consultancy, development, creative design, training and support services.

The company’s clients range from large corporates like Toshiba, Toyota, BT, Vodafone and government bodies to smaller businesses wishing to capitalise on the benefits of our IT products and services and concentrate on their core competencies.

IS Sloutions has been listed on the London Stock Exchange since 1997 (stock code: ISL).

Media Contacts

IS Solutions

Jon West

Marketing Director

Tel: +44 1932 893333

E-mail: jon.west {at} issolutions.co(.)uk

EPiServer

Maria Wasing

VP of Marketing

Tel: +46 8477 7177

E-mail: maria.wasing {at} episerver(.)com