Biz360’s Social Media Analysis Correctly Predicts American Idol Cast-offs for 3 Consecutive Shows

Biz360 to Make Finale Prediction Based on Analysis of Social Media Measurement

For the last three weeks running, Biz360® Inc., the leading provider of media and market intelligence solutions correctly predicted the contestants that would be voted off the American Idol show: Danny Gokey, Matt Girard and Allison Iraheta. The predictions were made using Biz360’s Community Insights solution which aggregates and analyzes social media conversations (including blogs, message boards, forums, micro-blogs, online news media and social networks).

Biz360 analyzed the near real-time content and tonality (positive, neutral or negative) of the American Idol social media conversations following the show’s Tuesday evening performances and preceding the results show for the same week. “While it has been an extremely tight race and challenging to forecast, social media conversation has proven to be a reliable predictor thus far. The analysis demonstrates the power that social media measurement offers companies, brands and products today. We believe this type of information can also be leveraged not only across the entertainment industry but across a wide range of product categories,” says Tony Priore, Biz360’s CMO.

“So far we are 3 for 3, using our technology to analyze the magnitude and sentiment of the conversations of American Idol fans within hours of the voting period. We are looking forward to predicting the finale. While this is a fun and entertaining exercise it underscores the value of listening and analyzing public conversations to quickly understand what people want,” says Brad Brodigan, Biz360 CEO.

“Online social media makes the voice-of-the-consumer more accessible than ever. Today companies can spend a fraction of their market research dollars on social media analysis and get faster more precise results. If we can use social media analysis to accurately predict the opinions of more than 80 million American Idol voters, imagine using this power to anticipate your customer needs to provide better feedback to your service departments, product development, marketing and communications teams,” adds Brodigan.

Biz360 will issue their American Idol finale prediction after next week’s American Idol performance show and before the results show airs on Wednesday May 20.

About Biz360 Community Insights

In the process of making a purchase decision, consumers follow predictable stages from initial brand exposure to awareness, consideration, and, ultimately, to purchase. To provide intelligence at every stage of the decision process Biz360 offers a family of solutions, including Community Insights, Media Insights, and Opinion Insights.

In the early stages of the decision process, which includes building awareness, consumers typically engage passively with many forms of communications — while narrowing their choices and forming opinions about products, services and companies. Community Insights provides the information needed to assess the impact of these social media communications. Biz360 Community Insights is an enhanced research and intelligence solution that continuously monitors and analyzes social media conversations and their impact on businesses. This proprietary Web-based solution is built on advanced data aggregation and analytics techniques, including natural language processing (NLP) to provide a wide range of critical and relevant reports, flexible tools, user-defined metrics, and even alerts for managing emerging issues.

About Biz360

Biz360 Inc. removes the inefficiencies of traditional market research by using technology to transform information into actionable insights that help businesses make better decisions. Using advanced data analytics, we aggregate and analyze vast amounts of news and social media data to yield ongoing, relevant metrics which enable our clients to better understand and reach their target audiences, shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments. Biz360’s clients include AAA, Aetna, AstraZeneca and CA. Biz360 can be reached at 866.424.9360 or www.biz360.com.
Contacts

Biz360
Tamairah Boleyn, 503-292-5807
Tam.boleyn {at} biz360(.)com