FITZ ROY MEDIA’S SECURES NEW LICENSING DEALS FOR SECRET WINGS

NEW YORK – (May 18 2009) – New York-based Fitz Roy Media, has secured new international licensing deals for leading UK girls’ brand Secret Wings.

The company has secured a Pan-European deal with E-Max Ensobrados Martorell, S.A.U of Barcelona, Spain to produce a variety of children’s paper based collectibles for the property. Brazil’s Keterly Cateras Bolsas Limited has signed to produce a variety of stationery products including pencil cases, backpacks, vanity cases, folders, binders, lunch bags and wallets.

“The Secret Wings brand is a combination of charm, fantasy and classic ‘fairytale’ beauty resulting in an enormously appealing brand which translates easily into products that girls will adore whether for school, apparel or accessories. These new deals reflect the brand’s continued success in maintaining a strong foothold in the girls marketplace, especially against other heavily promoted brands,” said Hamp Hampton, CEO of FitzRoy Media.“

Licensees to date for Secret Wings include the Asian Business Paper & Printing Group (Phillipines) for notebooks and stationery-related products, Great Wall (Phillipnes) for a hair products, Flexmetal for Mylar Balloons (France, Spain, Italy, and Portugal) Primary Teaching (UK) for school notebooks, and Prosperity Industrial (Asia) for cell phone accessories.

Introduced by Brand Champions in 2004 in the UK and created by designer and Blonde Pilot co-founder, Gail Jeeves, Secret Wings continues to achieve highly in its category against established and heavily-promoted competing brands to become a best seller at mass retailer Toys ‘R Us. Today, Secret Wings is recognized as one of today’s industry leading brands of stationery and back-to-school products in the UK.

About FitzRoy Media LLC
FitzRoy Media (FRM) is a media property development company specializing in children’s entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV. FRM’s flagship property, Heathcliff, created in 1973 by cartoonist George Gately, today’s Heathcliff comic strip is written and drawn by Peter Gallagher and is being developed for multiple mediums. FRM’s other key properties include ”Secret Wings,” “Funny Face” and “Out of My Mind,” a new series for tweens that combines live-action with animation.

Led by CEO Hamp Hampton, founder of The Mercer Group LLC, and formerly with Honest Entertainment, the licensing/marketing firm behind the hit children’s properties Angela Anaconda, Pepper Ann and Fido Dido, the top management team boasts more than 75 years of combined specialized industry experience. COO Terrence McCarthy is an award-winning technology and integrator consultant who founded Neoteric, Inc., a leading workflow, directory and messaging integrator, and a veteran CTO, CFO and management consultant clients including Price Waterhouse Coopers, Road Runner, American Airlines, UNICEF, Hitachi, Novell, Motorola and IBM.

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Sabrina Propper
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