HP and Intel Join to Help Consumer Products Companies Boost Business Performance and Revenues

HP and Intel Join to Help Consumer Products Companies Boost Business Performance and Revenues

Capgemini Group, HP and Intel today announced CP-Connect, a joint initiative designed to help consumer products companies respond to customer demands more quickly, drive down costs in their supply chain, and improve profitability through their distribution and retail network.

Through the innovative use of technology, CP-Connect focuses on addressing critical issues such as value erosion and margin pressure by helping consumer products companies improve the links with their fulfillment and trading partners and with consumers.

“For consumer packaged goods companies, business priorities center on a highly efficient supply chain,” said Gayle Papadopoulos, Managing Director, Worldwide Distribution Industries, HP. “The CP-Connect initiative offers another example of how Capgemini Group, HP and Intel provide customers with complete solutions that deliver real business value and move companies toward becoming Adaptive Enterprises able to synchronize business and IT to capitalize on change.”

The joint initiative addresses critical performance challenges in the consumer products industry through:
Product Lifecycle Management – to increase speed-to-market on product innovations;

Trade Promotion Management – to increase return on trade promotions;

Radio Frequency Identification (RFID) – to reduce shrink and improve product/stock availability;

Enterprise Resource Planning (ERP) – to increase internal and external integrations, based on the customer’s current ERP backbone and new developments in the ERP area;

Customer Profitability and Business Intelligence – to increase the profitability of customers and trading channels by better understanding the most profitable way to sell products to customers – for example, direct, through a retailer, or over the Internet;

Global Data Synchronization – to improve the data foundation for efficient manufacturer/retailer collaboration;

Mobile Customer Relationship Management (CRM) Solutions – to improve the effectiveness of field staff.

Capgemini Group, HP and Intel will also host CP-Connect Inspiration Days, one-day sessions to help companies understand how their trading performance can be improved and identify and prioritize potential initiatives to improve their businesses. The sessions also will help pre-qualified customers determine how Capgemini Group, HP and Intel can assist with initiatives and solutions to accelerate a transformation process that can otherwise take six months or longer.

Read the complete Press Release