Monotype Imaging Debuts Free Trial of its FlipFont Solution, Now Available to Consumers in Europe and the Americas on 46 Handset Models

Accessible through http://www.flipfont.mobi, Vodafone UK or 3 UK, FlipFont Enables Consumers to Personalize their Mobile Phone with Fonts

Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading global provider of text imaging solutions, today announced a free trial of its FlipFont™ mobile font download solution, now operational on any of 46 handset models, up from four models supported initially in the UK. For the first time, users in both Europe and the Americas can license typefaces from Monotype Imaging’s mobile e-commerce site, http://www.flipfont.mobi, for use on supported phones. Users are able to override the phone’s factory-installed, default font to experience a FlipFont typeface within the phone’s user interface, menus and various applications.

The free trial, which includes three fonts, is also available to Vodafone UK and 3 UK customers who can access the FlipFont solution through their respective carrier channels: the Vodafone Live! ® multimedia portal or the 3 UK personalization homepage.

“Today’s news is a tremendous move forward for FlipFont,” said John Seguin, executive vice president of Monotype Imaging. “We’ve seen from our initial launch in the UK that many consumers prefer to use a font that suits their personality or is simply more fun to use. Now the opportunity to enrich the mobile experience through fonts has opened up to a great number of consumers in different parts of the world. Increased device support coupled with a free trial will enable more users to enhance the way text is presented on their phone.”

Vodafone UK was the first operator in Europe to offer customers the opportunity to choose their phone font.

The complete list of Nokia phones on which FlipFont can operate includes the N71™, N73™, N75™, N76®, N77™, N78™, N79™, N80®, N81™, N81 8GB, N82™, N85®, N86™ 8MP, N92™, N95®, N95-3™, N95 8GB, N96™, E50®, E51®, E55™, E61™, E61i™, E62®, E65®, E66™, E71™, E75™, E90®, 5320™ XpressMusic®, 5630™, 5700™ XpressMusic, 5730™, 6110 Navigator™, 6120 Classic™, 6121 Classic™, 6210 Navigator™, 6220 Classic™, 6290™, 6650™, 6710™, 6720™ and V804NK™ handsets. FlipFont can also run on the GT-i8510™, GT-i7110™ and SGH-L870™ handsets from Samsung.

Each of the three trial fonts can be used freely for up to 48 hours. The trial fonts include the attention-grabbing Musclehead™ typeface, the classic Zapf Chancery® script font and the versatile Equinox™ design. A total of 19 typefaces are available for license and download, with selections that range from distinctive yet legible designs to casual fonts that suggest a handwritten flair.

Monotype Imaging has broadly expanded the availability of its FlipFont solution by connecting the company’s mobile e-commerce site to a new payment gateway set up through Bango, an international mobile Internet company which provides content and services directly to mobile phone users. Consumers access FlipFont through http://www.flipfont.mobi to download and purchase fonts using U.S. dollars, euros or British pounds. In most cases, transactions appear on the operator invoice, as Bango has relationships with the majority of major network operators.

Seguin said: “Today’s news is also a milestone toward meeting our objective of extending FlipFont coverage to a wider range of phones worldwide. Our focus is to ensure that fonts play a key in mobile data services, where solid growth is projected over the next few years.”

According to a Telltabs-sponsored survey published in February, 2009, and conducted by The Nielsen Company, consumers in Europe and the U.S. intend to increase their use of mobile data services, and a significant ramp-up of usage is expected in the next 12 months. The research focused on 10 mobile data services in Western Europe and the U.S., and it revealed that more than half of the approximately 200 million mobile data users in the surveyed countries expect to increase use in the next two years. The research also reported that more than 25 percent of the millions of consumers who do not use mobile data services today intend to begin using them shortly.

About Monotype Imaging

Monotype Imaging is a global provider of text imaging solutions for manufacturers and developers of consumer electronics devices including laser printers, copiers, mobile phones, digital televisions, set-top boxes, navigation devices, digital cameras and software applications and operating systems. The company also provides printer drivers and color imaging technologies to OEMs (original equipment manufacturers). Monotype Imaging technologies are combined with access to more than 10,000 typefaces from the Monotype®, Linotype® and ITC® typeface libraries – home to some of the world’s most widely used designs, including the Times New Roman®, Helvetica® and ITC Franklin Gothic™ typefaces. Fonts are licensed to creative and business professionals through custom font design services, direct sales or e-commerce portals. Monotype Imaging offers fonts and industry-standard solutions that support all of the world’s major languages. The company is based in Woburn, Mass., with regional offices in the UK, Germany (Linotype), Mt. Prospect, Ill., Redwood City, Calif., Boulder, Colo., Japan, China and Korea. Information about Monotype Imaging and its products can be found at http://www.monotypeimaging.com.

Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. FlipFont is a trademark of Monotype Imaging Inc. and may be registered in certain jurisdictions. Times New Roman is a trademark of The Monotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Linotype is a registered trademark of Linotype GmbH in the U. S. Patent and Trademark Office and may be registered in certain jurisdictions. Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. ITC and Zapf Chancery are trademarks of International Typeface Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Musclehead, Equinox and ITC Franklin Gothic are trademarks of International Typeface Corp. which may be registered in certain jurisdictions. Nokia, N71, N73, N75, N76, N77, N78, N79, N80, N81, N81 8GB, N82, N85, N86 8MP, N92, N93, N93i, N95, N95-3, N95 8GB, N96, E50, E51, E55, E60, E61, E61i, E62, E65, E66, E70, E71, E75, E90, 5320 XpressMusic, 5630, 5700 XpressMusic, 5730, 6110 Navigator, 6120 Classic, 6121 Classic, 6210 Navigator, 6220 Classic, 6290, 6650, 6710, 6720 and V804NK are trademarks of Nokia Corp. and/or its related companies and are protected by U.S. and international trademark laws. GT-i8510, GT-i7110 and SGH-L870 are trademarks of SAMSUNG Electronics and may be registered in certain jurisdictions. Vodafone Live! is a trademark of Vodafone Group Plc registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. All other trademarks are the property of their respective owners. © 2009 Monotype Imaging Holdings Inc. All rights reserved.

Contacts

Monotype Imaging Inc.
Vikki Quick, 781-970-6115
vikki.quick {at} monotypeimaging(.)com
or
Monotype Imaging Ltd.
Julie Strawson, +44 (0) 1737 781624
jl.strawson {at} monotypeimaging.co(.)uk
or
Linotype GmbH
Lorenz Schirmer, +49 (0) 6172 484-470
lschirmer {at} linotype(.)com