Qire Launches New Instant Polling Telephone Survey Service

Automated polling service provides cost-effective, instant surveys for market research and marketing sectors

Leading Voice CRM specialist, Qire, has announced the launch of its new hosted automated telephone-based survey solution for the market research and marketing industries.

The solution allows instant surveys to be carried out with large contact databases, results are reported online in real time, providing marketing agencies with more rapid access to customer opinions compared with traditional survey approaches.

Commenting on the new solution Guy Cooper, CEO of Qire said: “A key advantage of the IVM survey service is that it offers companies a cost-effective means of conducting large-scale market research projects and saves costs compared to other solutions during difficult economic times.

“Traditional telephone-based market research projects with live agents can often be very difficult to set up and administer. Using our new service market researchers are able to automate many of the processes previously done manually and get the results in an instant. This saves greatly on time and costs and the results can be used immediately.”

Developed in-house by Qire using interactive voice messaging (IVM) technology the new solution can be used for a wide range of survey requirements including customer feedback, brand awareness and perceptions surveys.

In addition the solution can also be easily integrated into contact centres, to poll customers on the quality of service received and to help optimise customer service and proactively address any issues.

The automated survey service asks callers a series of pre-defined questions and also allows participants to leave recorded comments if companies are looking to obtain additional insight. According to Qire, the combination of structured questions and free speech helps to ensure richer, more valuable feedback.

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About Qire

Qire is a leading supplier of Voice CRM solutions, providing hosted, reliable and secure applications using real speech to communicate with customers. Its interactive voice messaging (IVM) solutions automate the process of making telephone calls to named contacts, verifying their identity and then routing the call to a live agent or delivering a personalised voice message.

Qire works in a number of industry sectors, ranging from the financial services, utilities and retail sectors to healthcare and gaming. Clients include Severn Trent Water, Bradford & Bingley, Santander, Johnson the Cleaners, Littlewoods and Experian.

Its solutions have a wide range of applications, and can be used to confirm appointments, provide emergency alerts for events such as flooding and boost efficiency in retail delivery and contact centre environments.

For more information on Qire and its services please visit www.qire.co.uk

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