Invu launches customer referral scheme to reward customer referrals while helping the environment

Document management company pledges to plant a forest of trees in Africa

Blisworth, 27th May 2009 – Document management company, Invu has introduced a customer referral scheme that will reward its customers for recommending Invu to others. Building on the green focus of Invu’s products, the scheme will see Invu purchase 25 trees in Africa, via Oxfam, for every customer recommendation made. By investing in the environment in this way, Invu can encourage endorsements, whilst at the same time helping restore deforested land in Africa to generate new income for farmers. The scheme, which was launched in March, has already been very popular with customers, enabling Invu to order its first 150 trees at the end of the first month, and is on target to order an additional 150 trees in May.

Taking part in the customer referral scheme means that customers can build on the green credentials already afforded by using Invu’s digital document management (DDM), such as:

Using less paper – Reducing the amount of printing paper documents and emails. This not only helps the environment, but can also help to reduce paper-related costs by up to 88%
Helping the environment – Reducing faxing and photocopying – scanned documents can be sent electronically
Reducing carbon footprint – With Invu’s web client solution, staff can work from home or other business locations, reducing the need to travel.

Nick Jones, Head of Marketing at Invu, comments: “The customer referral scheme makes a positive contribution to our business in many ways. Not only can we generate leads, but also we can also reinforce Invu’s green focus. Invu’s software helps businesses move toward becoming a paperless office, and taking part in the scheme means that – together – we can help with reforestation, both of which can form a significant part of customers’ Corporate Social Responsibility (CSR) policy.”

Invu selected this particular method of rewarding loyal customers because buying trees can help spread the environmental benefits further than just within the UK. In Africa, countries such as Ethiopia suffer from 95% deforestation, and by purchasing trees via Oxfam which founded the Harur Tree Nursery to grow seedlings which are then given to farmers, Invu can spread green benefits further. These seedlings ultimately provide income for farmers in multiple ways:

Grown trees can provide fruit or nuts to help communities become self sufficient
Trees provide shade and shelter
The trees can help stabilise soil conditions, so that problems such as soil erosion are prevented
Invu is a member of the BASDA (British Application Software Developers Association) Green Charter, which shows that the company has been recognised as a business that is driving the switch to a carbon efficient economy, both within its own organisation and through its software solution.

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About Invu
Invu [LSE, AIM, Symbol: INVU] develops, markets and sells software (under the brand name of Invu) for the electronic management of all types of information and documents, such as forms, correspondence, literature, faxes, e-mail, technical drawings, electronic files and web pages. Invu targets the small-to-medium size enterprise (’SME’) market and individual departments of larger organisations with a range of products which the Directors believe strongly adhere to Invu’s brand values of ease of use, high quality and price performance.

Founded in 1997 and based in Northampton, Invu has 68 employees and operates in the UK, Ireland, The Netherlands, South East Asia, Australia, the United States of America and Nigeria. Invu’s products have been sold to over 4,000 customers, representing more than 81,000 licensed users. Invu has a proven reseller business model and has established a network of more than 166 Value Added Resellers, 14 of which are in Benelux.

Invu is a Microsoft Gold Certified Partner and a member of the Business Application Software Developers Association (BASDA). Its version 5.4 and Series 6 software have been accredited by the Institute of Chartered Accountants in England & Wales (ICAEW). In January 2006 Invu became the first DDM ISV to join SAP’s portfolio and is certified for integration with SAP Business One. In September 2006, the Invu Series 6 product was selected by Sage to be marketed by them into the Professional Adviser market in the UK.

In January 2008, Invu announced a partnership agreement with IRIS, to integrate its Invu technology into the award winning IRIS Practice Management system, extending the IRIS systems’ existing document functionality.

Invu achieved the ISO 9001 compliance, in March 2008. Used by over ¾ million organizations the accreditation sets the standard for quality and management systems, by helping companies to succeed through improved customer satisfaction, staff motivation and continual improvement.

For further information on how Invu can benefit your business, please contact us on +44(0)1604 859893, or email us at info {at} invu(.)net. Alternatively visit our website at www.invu.net.

Media contacts:
Sarah-Anne Bray / Laurie Glimmerveen
Wildfire PR
0208 339 4420
invu {at} wildfirepr.co(.)uk