Loop Mobile vouches its network to be as inseparable as your Shadow!

May, 09:- After the extensive rebranding exercise undertaken by Loop Mobile (earlier BPL Mobile) to announce it name change, the brand continues to target the youth with yet another piece of communication vouching its network to be as inseparable as your shadow.

The new creative thought behind the ad campaign, conceptualized by McCann Erickson, is currently on outdoor hoardings across Mumbai. The hoardings show trendy youngsters (with captions that say ‘Me’, pointing towards them) who are followed by their shadows (towards which the caption reads ‘My network’), thereby drawing a parallel that the Loop Mobile network follows its consumers like an inseparable shadow.
The campaign is being leveraged across print and radio media as well and the hoardings are present in prominent leisure locations such as malls and multiplexes in Mumbai. The radio activity will also bring alive the ‘shadow’ idea: as RJs are faceless voices to their listeners, Red FM will ‘shadow’ its RJ Mantra by tracking his movements throughout the day and updating listeners on the same. These snippets will be shared with listeners through seven days, reveals Arif Ali, Head, Brand and Communications, Loop Mobile.

Ryan Menezes, executive creative director, McCann Erickson, adds that the brief was to communicate that that no network covers Mumbai the way Loop Mobile does, be it in basements, high rise towers or flyovers. To do so, the first phase of communication, called Maximum Mumbai, Maximum Network, was released – which was more factual. On the other hand, the second phase is softer in approach, showing what network reliability means from the consumer’s perspective. The ad says you cannot shake off something that’s a part of you.

Last year, Loop Mobile had awarded the contract to Huawei Technologies Pvt. Ltd, for rapid augmentation of their existing capacities to offer best uninterrupted service with the latest state-of-art NGIP (Next Generation Internet Protocol) network to double the capacity and EDGE (Enhanced Data rates for GSM Evolution) technology. Huawei has also created top-of-the-line all-IP Next Generation Network infrastructure for Loop Mobile.

About Loop Mobile (India) Limited (formerly BPL Mobile):

Loop Mobile currently operates in Mumbai, with over 2.21 m happy and satisfied subscribers. In its earlier identity, Loop Mobile was called BPL Mobile which has the distinction of being the oldest telecom network in the country. With customer focus at its core, Loop Mobile has consistently excelled and led the industry. Loop Mobile has consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, being ranked No 1, all India, in 2005, 2007 and 2008. Loop Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network). Loop Mobile also prides in having the a state of the art NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) enabled network for seamless execution of numerous innovative VAS.

For more information please visit www.loopmobile.in