Results of new consumer study to be unveiled at Driving Digital Content

Just one week to go until Driving Digital Content, taking place in London’s Marble Arch on 4-5 June, and all attendees will receive an exclusive first showing of Futuresource Consulting’s European consumer research on digital entertainment consumption, along with a free copy of the key findings.

Futuresource Consulting is delighted to present up-to-the-minute research on how people watch, play and listen to entertainment content, drawing on direct feedback from users in the UK, France and Germany as well as the USA.

The in-depth study, “Living With Digital: Consumer Insights into Entertainment Consumption”, is based on original new research conducted this month with a representative sample, including feedback from consumers as young as 12 years old.

All delegates at Driving Digital Content will hear the results first hand and receive a free copy of the key findings, including answers to the following:

•What type of video content is being watched online and for how long?

◦Is it just about TV shows and user generated clips or are sports and news also significant?

◦How interested are consumers in movies online, and what is driving this interest?

•Which websites or services are consumers using to stream or download video content?

•What types of content are consumers most likely to pay for?

•Who are the consumers that are already happy to pay for online content?

◦Can they be identified as a distinct segment?

•What are the attitudes of consumers to online advertising?

•How often and for how long are consumers watching “catch up” TV offered by broadcasters on their PCs and laptops?

•What percentage of people connect up their laptops and PCs direct to the TV? And how many watch TV with a laptop on their knees?

•Are people watching video on their mobile phones or MP3 players?

◦What type of content are they watching?

◦What is the profile of these audiences?

•How is “catch up TV” and video on demand impacting consumers viewing habits?

◦Is the linear TV broadcast schedule becoming redundant?

This is a unique opportunity to access original consumer feedback at no additional cost, and learn from the Futuresource team how these results will shape the future of your business.

Do not miss out on what promises to be this year’s definitive digital content conference…

For all the conference detail visit www.futuresource-consulting.com.ddc09

Andy C Watson

Futuresource Consulting

Direct Dial: +44 1582 500169

EMail: andy.watson {at} futuresource-hq(.)com

Switchboard: +44 1582 500100

Fax: +44 1582 472946

Web: www.futuresource-consulting.com