Lenco Mobile Inc. (LNCM.PK) Announces Record Profits For Its Mobile Marketing Arm

Lenco Mobile Inc. (Pink Sheets: LNCM) today announced record audited profits for its mobile marketing operations and the payment of a maiden dividend.

Michael Levinsohn, CEO of Lenco Mobile Inc., said “Our mobile marketing operations earned pre-tax profits of $800,000 for 2008, a 225% increase from the year ago period. We have declared a maiden dividend which has been paid to the holding company. We are very happy with the performance of the mobile marketing operations for 2008 and for the first four months of 2009, we have far exceeded our expectations. We are also fortunate to have in excess of $2 million of liquidity in the business which illustrates the high cash generating ability of our organization.”

Levinsohn also announced that Multimedia Solutions, the South African mobile marketing company which is wholly owned by Lenco Mobile Inc., has entered into an agreement with Going Up Interactive, a world leader in interactive mobile marketing promotional campaigns. Going Up provides Mobile Network Operators with a sophisticated platform that generates high volumes of entries for interactive SMS messaging based marketing campaigns. Going Up has run nineteen major campaigns with Mobile Network Operators around the world and is considered the leader in this field. Multimedia Solutions will earn revenue from each SMS message that is sent by participants who enter our marketing campaigns.

Multimedia Solutions has also filed a provisional patent for its innovative mobile statements application which is currently under pilot in South Africa. Eddie Groenewald, CEO of Multimedia Solutions, said “We have a mobile phone based solution which will revolutionize the way in which brand owners notify their customers about account information. In some instances we are able to reduce a client’s paper based postage costs by more than fifty percent. Besides eliminating the paper, the benefits of electronic delivery are enormous for our clients.” According to Groenewald the mobile phone statement product is set to go live within the next few weeks with a leading retailer.

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates business focused on the high growth mobile marketing and Internet sectors. Its subsidiary Multimedia Solutions, based in South Africa, provides MMS message solutions to mobile network operators and brand owners using its proprietary Flight Deck platform. Multimedia Solutions is a service provider to the two largest Mobile Network Operators in Africa and is expanding internationally by offering its products and services in to other mobile phone networks in Europe, the Middle East, Australia and Asia.

Lenco Mobile Inc. also owns AdMax Media, Digital Vouchers and CellCard. AdMax Media owns the Admaximizer.com Internet platform which is used by brand owners to reduce fraud and improve efficiencies in delivering online, performance marketing services. Digital Vouchers is a mobile phone and Internet marketing platform which enables brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform which can be used to pay for goods and services, either person to person or person to business.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the digital marketing industry, grow as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Lenco Mobile Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Contacts

Corporate Inquiries:
Lenco Mobile Inc.
Michael Levinsohn
CEO and President
949-554-5505
michael.levinsohn {at} lencomobile(.)com
www.lencomobile.com