YOC UK Media Network Reaches 170 Million Monthly Page Impressions in Under a Year

Mobile social network Peperonity represents latest addition to rapidly growing network

London, UK – 02 June 2009: Full service mobile marketing agency the YOC Group today announced that its UK media network is now serving more than 170 million monthly page impressions after just 10 months of activity in the UK market. Since its launch in July 2008, YOC UK has signed a plethora of leading publishing houses, media companies and online portals to its media network, including the latest addition, peperonity.com; one of the world’s largest mobile social networks. Other publishers include PC Advisor, Macworld, Pistonheads, What Car, Stuff.tv Auto Car, Perez Hilton, Digg, DivX, Accuweather, Teletext, Qeep and 123play.com

“Reaching 170 million monthly page impressions on our media network is a great achievement for YOC UK, and something that we intend to build on as 2009 continues,” said Christian Louca, UK Country Manager and Head of Publishers at YOC. “The scale and breadth of our portfolio, now including one of the world’s largest mobile social networks, means that advertisers can be sure that whatever their message or target audience, they are getting the best value and reach from their mobile spend.”

YOC will provide and manage advertising sales for peperonity.com, supplying visitors to the site with targeted, relevant adverts and enabling the company to generate revenue from their mobile traffic using YOC’s mobile ad-serving platform. Reciprocally, the addition of the high-traffic site to its network means that YOC is able to provide its brand and agency clients with extended and increasingly targeted reach for their mobile advertising campaigns.

Marcus Ladwig, COO of Peperoni-owned peperonity.com said of the agreement; “peperonity.com is funded solely by advertising so it’s a great fit for us to work with YOC. Their vast media network and advertising platform enables us to provide our users with the most relevant and interesting adverts around.”

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About The YOC Group:
The YOC Group is one of Europe’s leading full service providers of advertising, information and transaction services for mobile phones. The Berlin-based group works for international brands, media houses, Internet portals, mobile phone service providers and financial service providers. The YOC Group offers three business areas: mobile marketing, affiliate marketing, and mobile B2C services. Within the mobile marketing segment, the YOC Group provides services and solutions for the efficient use of mobile marketing, mobile advertising and mobile Internet technology.

The YOC Group employs over 150 employees across the UK, France, Austria and Germany with the following companies subsidiaries of the YOC Group: YOC Ltd. in London, Moustik Sprl. in Brussels, and Sevenval AG, Moustik GmbH, Brutus Media GmbH and belboon-adbutler GmbH in Germany. Clients include: Coca-Cola, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, BILD, Frankfurter Allgemeine Zeitung, Gruner + Jahr, IDG Media, Haymarket Consumer Media, Prisma Presse, Accuweather, Teletext, Qeep and 123play.com.

For more information about the YOC Group, please visit http://en.group.yoc.com/

For more information please contact:

Jen Allen or Becca Daniel
Mi liberty Ltd
P: +44 20 7751 4444
E: jallen {at} miliberty(.)com
E: bdaniel {at} miliberty(.)com