PureVideo Networks Appoints Carrie Kelly, Former VP of Search Marketing at IAC’s Ask.com, and Barbara Read, Former Advertising Director for Choice Media

PureVideo Networks Appoints Carrie Kelly, Former VP of Search Marketing at IAC’s Ask.com, and Barbara Read, Former Advertising Director for Choice Media

Kelly to Serve as Vice President of Sales and Read, as Director of Sales, for PureVideo Networks’ Properties, StupidVideos.com and GrindTV.com

El Segundo, CA, August 16, 2006 –Owing to the Company’s growing user base and the resulting increase in advertising inventory, PureVideo Networks, publisher of popular viral video sites, StupidVideos.com and GrindTV.com, today announced the appointment of Carrie Kelly, previous Vice President of Search Marketing for Inter Active Corp’s Ask.com, and Barbara Read, former Advertising Director at Choice Media. Carrie Kelly will step into the role of Vice President of Sales for PureVideo Networks and Barbara Read, as Director of Sales.

“Between the six million uniques that visit StupidVideos.com and GrindTV.com, and the jump in traffic we expect from the back-to-school season, the timing is right to add to our seasoned sales team and better monetize our content.” said, Erik Hawkins, CEO and Co-Founder of PureVideo Networks. “Barbara and Kelly have both had a great deal of success working with youth-oriented brands that fit our tween and teen demographic perfectly.”

According to Jupiter Research, by 2010, online advertising spending in the US is expected to grow to as much as $23.5 billion, more than double the current rate. Meanwhile, starting this year, marketing dollars spent on TV ads are expected to decline, as a growing number of brands follow their consumers online, according to Forrester Research.

“I have full confidence that Barbara and I will be able to find great success with PureVideo’s media friendly content. The fact that videos are filtered to exclude inappropriate content, such as profanity, pornography and gratuitous violence, creates a safe place for brands to reach their targeted demo,” said, Barbara Read, recently appointed Director of Sales for PureVideo. “I’m thrilled to join the dynamic and experienced team at PureVideo Networks.”

In addition to Read and Kelly, PureVideo employs several well-known names in new media, including Karina Kogan, General Manager of StupidVideos.com, who previously served as a Director at Look-Look, CitySearch, and Evite, as well as GrindTV.com’s General Manger, Curtis Beck, who came to PureVideo following his tenure as a Business Development Manager for Microsoft. Doug Ngo, PureVideo’s Director of Engineering, lead the development team that launched mega site, MySpace, and Vice President of Technology, Russ Smith, served in the same capacity at CitySearch and Business.com. Erik Hawkins, CEO of PureVideo, founded the Company after serving as a Senior Vice President of IAC’s Citysearch and as an executive at Yahoo! Music, where he met, Greg Morrow, PureVideo’s President and Co-Founder. Morrow served as General Manager of Yahoo! Music International, following the company’s acquisition of his successful start-up, musicvideos.com.

About PureVideo:

Based in El Segundo, CA, PureVideo is a leading publisher of user-generated content dedicated to the promotion of compelling video and the people who produce it. Funded by Softbank Capital, the company owns and operates a network of user-generated video websites, including StupidVideos.com, and GrindTV.com. Focusing on humor and sports allows PureVideo to capture the most popular categories on the Web delivering a personalized viral video community for fans who have interests in common. PureVideo’s network of sites stream approximately 80 million videos a month.